Archer Farms Consumer Insights

Who buys Archer Farms?

A Archer Farms consumer is generally very high income, Asian, and young adult age. Archer Farms consumers are more likely to purchase Archer Farms during larger pantry stocking trips. Brands such as Green Giant, Driscoll's, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Archer Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.29
% of Basket $ (median)
9.4%
Total Basket $ (median)
$45.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Archer Farms Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
114
35-44
110
45-54
85
55-64
60
65+
50
African American
69
Asian
104
Caucasian
102
Hispanic
92
demographic
index
Has Kids
103
No Kids
93
- $20k
67
$20k-40k
68
$40k-60k
86
$60k-80k
97
$80k-100k
106
$100k-125k
139
$125k +
149
No College
54
College
103
Adv. Degree
139

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Archer Farms Basket Affinity & Size

brand
basket affinity
Green Giant 9.3x
Driscoll's 8.1x
Fresh Express 6.4x
Jennie-O 5.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
321

Where is Archer Farms Purchased?

channels
index
Club
0
Dollar
0
Drug
1
Food
2
Gas & Convenience
0
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Fresh Express 1.3x
Starbucks 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
45
Credit
87
Debit
141
Food Stamps
49

When is Archer Farms Purchased?

day of week
Sun
17.5%
Mon
13.2%
Tue
12.3%
Wed
12.4%
Thu
12.2%
Fri
14.2%
Sat
18.1%
time of day
Morning
12.8%
Noon
18.4%
Afternoon
36.1%
Evening
27.4%
Late
5.2%

Get More Archer Farms Data

Contact us for the latest Archer Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Archer Farms consumers switch to?

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Why do consumers stop buying Archer Farms products?

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Which retailers do Archer Farms shoppers prefer to shop at?

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What motivates consumers to try Archer Farms products?

Research the Archer Farms Target Market

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Who actually buys Archer Farms? Do these consumers match the intended target market of Archer Farms?

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What motivates the target market to buy Archer Farms?

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What other target market should Archer Farms look at?

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Which other brands have a similar target market?

About Our Archer Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.