Archer Farms Consumer Insights

Who buys Archer Farms?

A Archer Farms consumer is generally very high income, Asian, and young adult age. Archer Farms consumers are more likely to purchase Archer Farms during larger pantry stocking trips. Brands such as Green Giant, Driscoll's, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

Archer Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.29
% of Basket $ (median)
9.4%
Total Basket $ (median)
$45.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Archer Farms Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
114
35-44
110
45-54
85
55-64
60
65+
50
African American
69
Asian
104
Caucasian
102
Hispanic
92
demographic
index
Has Kids
103
No Kids
93
- $20k
67
$20k-40k
68
$40k-60k
86
$60k-80k
97
$80k-100k
106
$100k-125k
139
$125k +
149
No College
54
College
103
Adv. Degree
139

Understand Archer Farms Consumer Behavior

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Archer Farms Basket Affinity & Size

brand
basket affinity
Green Giant 9.3x
Driscoll's 8.1x
Fresh Express 6.4x
Jennie-O 5.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
321

Where is Archer Farms Purchased?

channels
index
Club
0
Dollar
0
Drug
1
Food
2
Gas & Convenience
0
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Fresh Express 1.3x
Starbucks 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
45
Credit
87
Debit
141
Food Stamps
49

When is Archer Farms Purchased?

day of week
Sun
17.5%
Mon
13.2%
Tue
12.3%
Wed
12.4%
Thu
12.2%
Fri
14.2%
Sat
18.1%
time of day
Morning
12.8%
Noon
18.4%
Afternoon
36.1%
Evening
27.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Archer Farms consumers purchase?

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Why do Archer Farms consumers try new brands?

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Where do Archer Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Archer Farms Target Market

Arrow and target

Who actually buys Archer Farms? Do these consumers match the intended target market of Archer Farms?

Thought bubble

What motivates the target market to purchase Archer Farms?

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What other target market should Archer Farms look at?

venn diagram

Which other brands have a similar target market?

About Our Archer Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.