Archway Consumer Insights

Who buys Archway?

A Archway consumer is generally slightly lower income, African American, and senior age. Archway consumers are more likely to purchase Archway during larger pantry stocking trips. Brands such as Pop-Tarts, Pepperidge Farm, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Archway Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Archway Consumer Demographics

demographic
index
Female
100
Male
99
<24
71
25-34
70
35-44
91
45-54
116
55-64
182
65+
193
African American
268
Asian
35
Caucasian
104
Hispanic
43
demographic
index
Has Kids
87
No Kids
129
- $20k
105
$20k-40k
91
$40k-60k
122
$60k-80k
112
$80k-100k
83
$100k-125k
95
$125k +
78
No College
105
College
98
Adv. Degree
104

Understand Archway Consumer Behavior

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Archway Basket Affinity & Size

brand
basket affinity
Pop-Tarts 5.4x
Pepperidge Farm 5.1x
Fresh Selections 4.9x
Keebler 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
416

Where is Archway Purchased?

channels
index
Club
0
Dollar
109
Drug
37
Food
169
Gas & Convenience
12
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Arnold 1.7x
Entenmann's 1.7x
Hostess 1.6x

How Did They Pay?

method
index
Cash
119
Credit
102
Debit
87
Food Stamps
118

When is Archway Purchased?

day of week
Sun
16.2%
Mon
12.2%
Tue
12.4%
Wed
11.9%
Thu
11.7%
Fri
16.4%
Sat
19.2%
time of day
Morning
15.1%
Noon
13.7%
Afternoon
35.7%
Evening
28.7%
Late
6.7%

About Our Archway Consumer Insights

How do we know who buys Archway? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Archway consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.