Archway Consumer Insights

Who buys Archway? Archway consumers are generally slightly lower income, African American, and senior age. Archway consumers are more likely to purchase Archway during larger pantry stocking trips. Brands such as Pop-Tarts, Pepperidge Farm, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Archway Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Archway Consumer Demographics

demographic
index
Female
100
Male
99
<24
71
25-34
70
35-44
91
45-54
116
55-64
182
65+
193
African American
268
Asian
35
Caucasian
104
Hispanic
43
demographic
index
Has Kids
87
No Kids
129
- $20k
105
$20k-40k
91
$40k-60k
122
$60k-80k
112
$80k-100k
83
$100k-125k
95
$125k +
78
No College
105
College
98
Adv. Degree
104

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Archway Basket Affinity & Size

brand
basket affinity
Pop-Tarts 5.4x
Pepperidge Farm 5.1x
Fresh Selections 4.9x
Keebler 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
416

Where is Archway Purchased?

channels
index
Club
0
Dollar
109
Drug
37
Food
169
Gas & Convenience
12
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Arnold 1.7x
Entenmann's 1.7x
Hostess 1.6x

How Did They Pay?

method
index
Cash
119
Credit
102
Debit
87
Food Stamps
118

When is Archway Purchased?

day of week
Sun
16.2%
Mon
12.2%
Tue
12.4%
Wed
11.9%
Thu
11.7%
Fri
16.4%
Sat
19.2%
time of day
Morning
15.1%
Noon
13.7%
Afternoon
35.7%
Evening
28.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Archway consumers purchase?

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Why do Archway consumers try new brands?

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Where do Archway consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Archway Target Market

Arrow and target

Who actually buys Archway? Do these consumers match the intended target market of Archway?

Thought bubble

What motivates the target market to purchase Archway?

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What other target market should Archway look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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