Arctic Zero Consumer Insights

Who buys Arctic Zero?

A Arctic Zero consumer is generally very low income, Caucasian, and adolescent age. Arctic Zero consumers are more likely to purchase Arctic Zero during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Arctic Zero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
11.1%
Total Basket $ (median)
$40.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arctic Zero Consumer Demographics

demographic
index
Female
103
Male
75
<24
211
25-34
130
35-44
85
45-54
60
55-64
124
65+
124
African American
55
Asian
37
Caucasian
109
Hispanic
74
demographic
index
Has Kids
71
No Kids
166
- $20k
188
$20k-40k
99
$40k-60k
96
$60k-80k
111
$80k-100k
95
$100k-125k
80
$125k +
60
No College
65
College
109
Adv. Degree
97

Understand Arctic Zero Consumer Behavior

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Arctic Zero Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 12.7x
Almond Breeze 11.7x
Lean Cuisine 10.1x
General Mills Fiber One 8.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
311

Where is Arctic Zero Purchased?

channels
index
Dollar
391
Drug
2
Food
80
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Sparkling Ice 1.7x
Lean Cuisine 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
65
Credit
110
Debit
115
Food Stamps
74

When is Arctic Zero Purchased?

day of week
Sun
21.6%
Mon
10.9%
Tue
11.8%
Wed
13.6%
Thu
10.2%
Fri
14.0%
Sat
17.9%
time of day
Morning
9.8%
Noon
14.1%
Afternoon
31.8%
Evening
33.9%
Late
10.4%

About Our Arctic Zero Consumer Insights

How do we know who buys Arctic Zero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Arctic Zero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.