Arctic Zero Consumer Insights

Who buys Arctic Zero? A Arctic Zero consumer is generally very low income, Caucasian, and adolescent age. Arctic Zero consumers are more likely to purchase Arctic Zero during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Arctic Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
11.1%
Total Basket $ (median)
$40.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arctic Zero Consumer Demographics

demographic
index
Female
103
Male
75
<24
211
25-34
130
35-44
85
45-54
60
55-64
124
65+
124
African American
55
Asian
37
Caucasian
109
Hispanic
74
demographic
index
Has Kids
71
No Kids
166
- $20k
188
$20k-40k
99
$40k-60k
96
$60k-80k
111
$80k-100k
95
$100k-125k
80
$125k +
60
No College
65
College
109
Adv. Degree
97

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Arctic Zero Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 12.7x
Almond Breeze 11.7x
Lean Cuisine 10.1x
General Mills Fiber One 8.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
311

Where is Arctic Zero Purchased?

channels
index
Dollar
391
Drug
2
Food
80
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Sparkling Ice 1.7x
Lean Cuisine 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
65
Credit
110
Debit
115
Food Stamps
74

When is Arctic Zero Purchased?

day of week
Sun
21.6%
Mon
10.9%
Tue
11.8%
Wed
13.6%
Thu
10.2%
Fri
14.0%
Sat
17.9%
time of day
Morning
9.8%
Noon
14.1%
Afternoon
31.8%
Evening
33.9%
Late
10.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arctic Zero consumers purchase?

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Why do Arctic Zero consumers try new brands?

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Where do Arctic Zero consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arctic Zero Target Market

Arrow and target

Who actually buys Arctic Zero? Do these consumers match the intended target market of Arctic Zero?

Thought bubble

What motivates the target market to purchase Arctic Zero?

magnifying glass

What other target market should Arctic Zero look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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