Argo Starch Consumer Insights

Who buys Argo Starch?

A Argo Starch consumer is generally higher income, Asian, and senior age. Argo Starch consumers are more likely to purchase Argo Starch during larger pantry stocking trips. Brands such as Domino, Arm & Hammer, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Argo Starch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.9%
Total Basket $ (median)
$59.27

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Argo Starch Consumer Demographics

demographic
index
Female
100
Male
97
<24
99
25-34
105
35-44
94
45-54
99
55-64
108
65+
128
African American
139
Asian
165
Caucasian
97
Hispanic
57
demographic
index
Has Kids
97
No Kids
108
- $20k
101
$20k-40k
105
$40k-60k
95
$60k-80k
87
$80k-100k
96
$100k-125k
118
$125k +
106
No College
87
College
104
Adv. Degree
96

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Argo Starch Basket Affinity & Size

brand
basket affinity
Domino 7.9x
Arm & Hammer 7.6x
Swanson 6.0x
Nestle 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
403

Where is Argo Starch Purchased?

channels
index
Club
156
Dollar
1
Drug
20
Food
152
Gas & Convenience
9
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
108
Credit
107
Debit
87
Food Stamps
130

When is Argo Starch Purchased?

day of week
Sun
15.1%
Mon
13.3%
Tue
12.6%
Wed
12.1%
Thu
15.0%
Fri
13.8%
Sat
18.1%
time of day
Morning
14.9%
Noon
16.9%
Afternoon
35.0%
Evening
28.0%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Argo Starch consumers purchase?

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Why do Argo Starch consumers try new brands?

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Where do Argo Starch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Argo Starch Target Market

Arrow and target

Who actually buys Argo Starch? Do these consumers match the intended target market of Argo Starch?

Thought bubble

What motivates the target market to purchase Argo Starch?

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What other target market should Argo Starch look at?

venn diagram

Which other brands have a similar target market?

About Our Argo Starch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.