Arm & Hammer Consumer Insights

Who buys Arm & Hammer?

A Arm & Hammer consumer is generally lower income, African American, and older age. Arm & Hammer consumers are more likely to purchase Arm & Hammer during larger pantry stocking trips. Brands such as Purina Friskies, Cascade, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Arm & Hammer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.29
% of Basket $ (median)
8.3%
Total Basket $ (median)
$63.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arm & Hammer Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
99
35-44
98
45-54
105
55-64
105
65+
97
African American
113
Asian
85
Caucasian
101
Hispanic
97
demographic
index
Has Kids
96
No Kids
110
- $20k
99
$20k-40k
105
$40k-60k
104
$60k-80k
103
$80k-100k
100
$100k-125k
94
$125k +
89
No College
105
College
99
Adv. Degree
98

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Arm & Hammer Basket Affinity & Size

brand
basket affinity
Purina Friskies 4.9x
Cascade 4.4x
Febreze 4.2x
Clorox 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
352

Where is Arm & Hammer Purchased?

channels
index
Beauty
9
Club
70
Dollar
172
Drug
111
Food
99
Gas & Convenience
4
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Charmin 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
106
Food Stamps
55

When is Arm & Hammer Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
34.9%
Evening
25.9%
Late
6.2%

Get More Arm & Hammer Data

Contact us for the latest Arm & Hammer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Arm & Hammer consumers switch to?

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Why do consumers stop buying Arm & Hammer products?

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Which retailers do Arm & Hammer shoppers prefer to shop at?

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What motivates consumers to try Arm & Hammer products?

Research the Arm & Hammer Target Market

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Who actually buys Arm & Hammer? Do these consumers match the intended target market of Arm & Hammer?

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What motivates the target market to buy Arm & Hammer?

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What other target market should Arm & Hammer look at?

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Which other brands have a similar target market?

About Our Arm & Hammer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.