Arm & Hammer Consumer Insights

Who buys Arm & Hammer?

A Arm & Hammer consumer is generally lower income, African American, and older age. Arm & Hammer consumers are more likely to purchase Arm & Hammer during larger pantry stocking trips. Brands such as Purina Friskies, Cascade, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Arm & Hammer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.29
% of Basket $ (median)
8.3%
Total Basket $ (median)
$63.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arm & Hammer Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
99
35-44
98
45-54
105
55-64
105
65+
97
African American
113
Asian
85
Caucasian
101
Hispanic
97
demographic
index
Has Kids
96
No Kids
110
- $20k
99
$20k-40k
105
$40k-60k
104
$60k-80k
103
$80k-100k
100
$100k-125k
94
$125k +
89
No College
105
College
99
Adv. Degree
98

Understand Arm & Hammer Consumer Behavior

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Arm & Hammer Basket Affinity & Size

brand
basket affinity
Purina Friskies 4.9x
Cascade 4.4x
Febreze 4.2x
Clorox 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
352

Where is Arm & Hammer Purchased?

channels
index
Beauty
9
Club
70
Dollar
172
Drug
111
Food
99
Gas & Convenience
4
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Charmin 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
106
Food Stamps
55

When is Arm & Hammer Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
34.9%
Evening
25.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arm & Hammer consumers purchase?

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Why do Arm & Hammer consumers try new brands?

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Where do Arm & Hammer consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arm & Hammer Target Market

Arrow and target

Who actually buys Arm & Hammer? Do these consumers match the intended target market of Arm & Hammer?

Thought bubble

What motivates the target market to purchase Arm & Hammer?

magnifying glass

What other target market should Arm & Hammer look at?

venn diagram

Which other brands have a similar target market?

About Our Arm & Hammer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.