Arm & Hammer Clean Scentsations Consumer Insights

Who buys Arm & Hammer Clean Scentsations? Arm & Hammer Clean Scentsations consumers are generally lower income, African American, and upper middle age. Arm & Hammer Clean Scentsations consumers are more likely to purchase Arm & Hammer Clean Scentsations during larger pantry stocking trips. Brands such as Gain, Purina Friskies, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Arm & Hammer Clean Scentsations Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.1%
Total Basket $ (median)
$54.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arm & Hammer Clean Scentsations Consumer Demographics

demographic
index
Female
102
Male
79
<24
81
25-34
94
35-44
100
45-54
122
55-64
93
65+
46
African American
173
Asian
46
Caucasian
101
Hispanic
105
demographic
index
Has Kids
104
No Kids
92
- $20k
111
$20k-40k
139
$40k-60k
133
$60k-80k
93
$80k-100k
85
$100k-125k
73
$125k +
40
No College
148
College
98
Adv. Degree
55

Understand Arm & Hammer Clean Scentsations Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Arm & Hammer Clean Scentsations Basket Affinity & Size

brand
basket affinity
Gain 13.1x
Purina Friskies 7.9x
Blue Bonnet 7.0x
Hefty 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
387

Where is Arm & Hammer Clean Scentsations Purchased?

channels
index
Dollar
1104
Drug
50
Food
49
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Marlboro 2.2x
Blue Bonnet 1.8x
Gain 1.8x

How Did They Pay?

method
index
Cash
121
Credit
87
Debit
107
Food Stamps
80

When is Arm & Hammer Clean Scentsations Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
11.7%
Wed
12.4%
Thu
11.0%
Fri
14.5%
Sat
20.1%
time of day
Morning
15.2%
Noon
19.3%
Afternoon
30.5%
Evening
28.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Arm & Hammer Clean Scentsations consumers purchase?

check mark

Why do Arm & Hammer Clean Scentsations consumers try new brands?

check mark

Where do Arm & Hammer Clean Scentsations consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arm & Hammer Clean Scentsations Target Market

Arrow and target

Who actually buys Arm & Hammer Clean Scentsations? Do these consumers match the intended target market of Arm & Hammer Clean Scentsations?

Thought bubble

What motivates the target market to purchase Arm & Hammer Clean Scentsations?

magnifying glass

What other target market should Arm & Hammer Clean Scentsations look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us