Arm & Hammer Fresh 'n Soft Consumer Insights

Who buys Arm & Hammer Fresh 'n Soft? Arm & Hammer Fresh 'n Soft consumers are generally median income, African American, and older age. Arm & Hammer Fresh 'n Soft consumers are more likely to purchase Arm & Hammer Fresh 'n Soft during larger pantry stocking trips. Brands such as Entenmann's, Sunbeam, and Capri Sun also tend to be purchased in the same trip. Sample consumer insights data below.

Arm & Hammer Fresh 'n Soft Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.97
% of Basket $ (median)
10.7%
Total Basket $ (median)
$74.84

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  • Recent demographic data

Arm & Hammer Fresh 'n Soft Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
98
35-44
94
45-54
114
55-64
114
65+
69
African American
144
Asian
88
Caucasian
99
Hispanic
104
demographic
index
Has Kids
99
No Kids
103
- $20k
95
$20k-40k
116
$40k-60k
100
$60k-80k
119
$80k-100k
93
$100k-125k
76
$125k +
82
No College
117
College
99
Adv. Degree
84

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Arm & Hammer Fresh 'n Soft Basket Affinity & Size

brand
basket affinity
Entenmann's 6.9x
Sunbeam 6.1x
Capri Sun 5.4x
Borden 5.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
412

Where is Arm & Hammer Fresh 'n Soft Purchased?

channels
index
Club
1
Dollar
232
Drug
109
Food
118
Gas & Convenience
3
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
Domino 1.5x
Duncan Hines 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
143
Credit
83
Debit
101
Food Stamps
62

When is Arm & Hammer Fresh 'n Soft Purchased?

day of week
Sun
19.8%
Mon
13.6%
Tue
10.1%
Wed
11.9%
Thu
12.8%
Fri
13.2%
Sat
18.7%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
35.3%
Evening
26.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arm & Hammer Fresh 'n Soft consumers purchase?

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Why do Arm & Hammer Fresh 'n Soft consumers try new brands?

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Where do Arm & Hammer Fresh 'n Soft consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arm & Hammer Fresh 'n Soft Target Market

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Who actually buys Arm & Hammer Fresh 'n Soft? Do these consumers match the intended target market of Arm & Hammer Fresh 'n Soft?

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What motivates the target market to purchase Arm & Hammer Fresh 'n Soft?

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What other target market should Arm & Hammer Fresh 'n Soft look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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