Arm & Hammer Fresh 'n Soft Consumer Insights

Who buys Arm & Hammer Fresh 'n Soft?

A Arm & Hammer Fresh 'n Soft consumer is generally median income, African American, and older age. Arm & Hammer Fresh 'n Soft consumers are more likely to purchase Arm & Hammer Fresh 'n Soft during larger pantry stocking trips. Brands such as Entenmann's, Sunbeam, and Capri Sun also tend to be purchased in the same trip. See sample consumer insights data below.

Arm & Hammer Fresh 'n Soft Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.97
% of Basket $ (median)
10.7%
Total Basket $ (median)
$74.84

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arm & Hammer Fresh 'n Soft Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
98
35-44
94
45-54
114
55-64
114
65+
69
African American
144
Asian
88
Caucasian
99
Hispanic
104
demographic
index
Has Kids
99
No Kids
103
- $20k
95
$20k-40k
116
$40k-60k
100
$60k-80k
119
$80k-100k
93
$100k-125k
76
$125k +
82
No College
117
College
99
Adv. Degree
84

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Arm & Hammer Fresh 'n Soft Basket Affinity & Size

brand
basket affinity
Entenmann's 6.9x
Sunbeam 6.1x
Capri Sun 5.4x
Borden 5.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
412

Where is Arm & Hammer Fresh 'n Soft Purchased?

channels
index
Club
1
Dollar
232
Drug
109
Food
118
Gas & Convenience
3
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
Domino 1.5x
Duncan Hines 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
143
Credit
83
Debit
101
Food Stamps
62

When is Arm & Hammer Fresh 'n Soft Purchased?

day of week
Sun
19.8%
Mon
13.6%
Tue
10.1%
Wed
11.9%
Thu
12.8%
Fri
13.2%
Sat
18.7%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
35.3%
Evening
26.2%
Late
6.9%

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Find Answers to Questions

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Which brands do Arm & Hammer Fresh 'n Soft consumers switch to?

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Why do consumers stop buying Arm & Hammer Fresh 'n Soft products?

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Which retailers do Arm & Hammer Fresh 'n Soft shoppers prefer to shop at?

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What motivates consumers to try Arm & Hammer Fresh 'n Soft products?

Research the Arm & Hammer Fresh 'n Soft Target Market

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Who actually buys Arm & Hammer Fresh 'n Soft? Do these consumers match the intended target market of Arm & Hammer Fresh 'n Soft?

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What motivates the target market to buy Arm & Hammer Fresh 'n Soft?

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What other target market should Arm & Hammer Fresh 'n Soft look at?

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Which other brands have a similar target market?

About Our Arm & Hammer Fresh 'n Soft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.