Arm & Hammer Plus OxiClean Consumer Insights

Who buys Arm & Hammer Plus OxiClean?

A Arm & Hammer Plus OxiClean consumer is generally very low income, African American, and upper middle age. Arm & Hammer Plus OxiClean consumers are more likely to purchase Arm & Hammer Plus OxiClean during larger pantry stocking trips. Brands such as Febreze, Lysol, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Arm & Hammer Plus OxiClean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.4%
Total Basket $ (median)
$42.63

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arm & Hammer Plus OxiClean Consumer Demographics

demographic
index
Female
101
Male
93
<24
114
25-34
106
35-44
93
45-54
115
55-64
86
65+
69
African American
207
Asian
91
Caucasian
88
Hispanic
153
demographic
index
Has Kids
100
No Kids
100
- $20k
144
$20k-40k
121
$40k-60k
117
$60k-80k
94
$80k-100k
83
$100k-125k
82
$125k +
62
No College
139
College
96
Adv. Degree
74

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Arm & Hammer Plus OxiClean Basket Affinity & Size

brand
basket affinity
Febreze 10.1x
Lysol 8.6x
Glade 7.2x
Gain 6.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
304

Where is Arm & Hammer Plus OxiClean Purchased?

channels
index
Club
2
Dollar
555
Drug
369
Food
105
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Angel Soft 1.5x
Sunny Meadow 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
126
Credit
87
Debit
103
Food Stamps
64

When is Arm & Hammer Plus OxiClean Purchased?

day of week
Sun
20.0%
Mon
13.7%
Tue
13.0%
Wed
11.8%
Thu
10.9%
Fri
14.3%
Sat
16.3%
time of day
Morning
17.0%
Noon
16.3%
Afternoon
32.9%
Evening
27.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arm & Hammer Plus OxiClean consumers purchase?

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Why do Arm & Hammer Plus OxiClean consumers try new brands?

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Where do Arm & Hammer Plus OxiClean consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arm & Hammer Plus OxiClean Target Market

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Who actually buys Arm & Hammer Plus OxiClean? Do these consumers match the intended target market of Arm & Hammer Plus OxiClean?

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What motivates the target market to purchase Arm & Hammer Plus OxiClean?

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What other target market should Arm & Hammer Plus OxiClean look at?

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Which other brands have a similar target market?

About Our Arm & Hammer Plus OxiClean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.