Arm & Hammer with Oxi Consumer Insights

Who buys Arm & Hammer with Oxi?

A Arm & Hammer with Oxi consumer is generally very low income, African American, and adolescent age. Arm & Hammer with Oxi consumers are more likely to purchase Arm & Hammer with Oxi during larger pantry stocking trips. Brands such as Febreze, Lysol, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Arm & Hammer with Oxi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.29
% of Basket $ (median)
7.6%
Total Basket $ (median)
$56.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arm & Hammer with Oxi Consumer Demographics

demographic
index
Female
101
Male
88
<24
122
25-34
100
35-44
97
45-54
100
55-64
114
65+
81
African American
153
Asian
94
Caucasian
95
Hispanic
129
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
99
$40k-60k
102
$60k-80k
98
$80k-100k
100
$100k-125k
101
$125k +
95
No College
125
College
97
Adv. Degree
84

Understand Arm & Hammer with Oxi Consumer Behavior

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Arm & Hammer with Oxi Basket Affinity & Size

brand
basket affinity
Febreze 13.8x
Lysol 8.9x
Archer Farms 8.5x
Clorox 8.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
328

Where is Arm & Hammer with Oxi Purchased?

channels
index
Dollar
18
Drug
73
Food
76
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Febreze 1.5x
Perdue 1.5x
Utz 1.5x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
88
Credit
74
Debit
134
Food Stamps
43

When is Arm & Hammer with Oxi Purchased?

day of week
Sun
19.2%
Mon
12.5%
Tue
10.4%
Wed
13.2%
Thu
10.6%
Fri
13.9%
Sat
20.1%
time of day
Morning
15.2%
Noon
16.2%
Afternoon
34.5%
Evening
27.1%
Late
7.0%

About Our Arm & Hammer with Oxi Consumer Insights

How do we know who buys Arm & Hammer with Oxi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Arm & Hammer with Oxi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.