Armour Consumer Insights

Who buys Armour? Armour consumers are generally very low income, African American, and young adult age. Armour consumers are more likely to purchase Armour during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Chef Boyardee, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Armour Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.36
% of Basket $ (median)
4.2%
Total Basket $ (median)
$56.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Armour Consumer Demographics

demographic
index
Female
102
Male
78
<24
98
25-34
120
35-44
105
45-54
84
55-64
67
65+
54
African American
139
Asian
54
Caucasian
103
Hispanic
96
demographic
index
Has Kids
116
No Kids
64
- $20k
137
$20k-40k
126
$40k-60k
117
$60k-80k
106
$80k-100k
83
$100k-125k
72
$125k +
49
No College
130
College
100
Adv. Degree
64

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Armour Basket Affinity & Size

brand
basket affinity
Oscar Mayer Lunchables 7.2x
Chef Boyardee 6.3x
Bar-S 5.6x
Totino's Party Pizza 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
497

Where is Armour Purchased?

channels
index
Club
19
Dollar
533
Drug
6
Food
112
Gas & Convenience
7
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
112
Credit
79
Debit
97
Food Stamps
252

When is Armour Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
12.5%
Wed
11.9%
Thu
11.4%
Fri
14.3%
Sat
16.9%
time of day
Morning
14.8%
Noon
16.0%
Afternoon
33.0%
Evening
28.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Armour consumers purchase?

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Why do Armour consumers try new brands?

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Where do Armour consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Armour Target Market

Arrow and target

Who actually buys Armour? Do these consumers match the intended target market of Armour?

Thought bubble

What motivates the target market to purchase Armour?

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What other target market should Armour look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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