Armour Consumer Insights

Who buys Armour?

A Armour consumer is generally very low income, African American, and young adult age. Armour consumers are more likely to purchase Armour during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Chef Boyardee, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Armour Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.36
% of Basket $ (median)
4.2%
Total Basket $ (median)
$56.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Armour Consumer Demographics

demographic
index
Female
102
Male
78
<24
98
25-34
120
35-44
105
45-54
84
55-64
67
65+
54
African American
139
Asian
54
Caucasian
103
Hispanic
96
demographic
index
Has Kids
116
No Kids
64
- $20k
137
$20k-40k
126
$40k-60k
117
$60k-80k
106
$80k-100k
83
$100k-125k
72
$125k +
49
No College
130
College
100
Adv. Degree
64

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Armour Basket Affinity & Size

brand
basket affinity
Oscar Mayer Lunchables 7.2x
Chef Boyardee 6.3x
Bar-S 5.6x
Totino's Party Pizza 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
497

Where is Armour Purchased?

channels
index
Club
19
Dollar
533
Drug
6
Food
112
Gas & Convenience
7
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
112
Credit
79
Debit
97
Food Stamps
252

When is Armour Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
12.5%
Wed
11.9%
Thu
11.4%
Fri
14.3%
Sat
16.9%
time of day
Morning
14.8%
Noon
16.0%
Afternoon
33.0%
Evening
28.9%
Late
7.3%

About Our Armour Consumer Insights

How do we know who buys Armour? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Armour consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.