Armour BreakfastMakers Consumer Insights

Who buys Armour BreakfastMakers?

A Armour BreakfastMakers consumer is generally slightly lower income, Caucasian, and lower middle age. Armour BreakfastMakers consumers are more likely to purchase Armour BreakfastMakers during larger pantry stocking trips. Brands such as Armour, Oscar Mayer Lunchables, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Armour BreakfastMakers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.59

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Armour BreakfastMakers Consumer Demographics

demographic
index
Female
104
Male
57
<24
40
25-34
121
35-44
126
45-54
67
55-64
33
65+
30
African American
102
Asian
27
Caucasian
113
Hispanic
57
demographic
index
Has Kids
132
No Kids
28
- $20k
147
$20k-40k
119
$40k-60k
151
$60k-80k
69
$80k-100k
82
$100k-125k
88
$125k +
39
No College
123
College
100
Adv. Degree
74

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Armour BreakfastMakers Basket Affinity & Size

brand
basket affinity
Armour 64.3x
Oscar Mayer Lunchables 16.5x
Dannon Danimals 8.8x
Kelloggs Pop Tarts 6.8x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
14
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
627

Where is Armour BreakfastMakers Purchased?

channels
index
Drug
3
Food
5
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 3.0x
YoCrunch 2.4x
Totino's Party Pizza 2.1x
Kool-Aid 2.1x

How Did They Pay?

method
index
Cash
78
Credit
71
Debit
106
Food Stamps
381

When is Armour BreakfastMakers Purchased?

day of week
Sun
20.1%
Mon
12.3%
Tue
11.3%
Wed
12.5%
Thu
9.8%
Fri
14.4%
Sat
19.6%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
33.3%
Evening
29.9%
Late
7.8%

About Our Armour BreakfastMakers Consumer Insights

How do we know who buys Armour BreakfastMakers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Armour BreakfastMakers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.