Armour BreakfastMakers Consumer Insights

Who buys Armour BreakfastMakers?

A Armour BreakfastMakers consumer is generally slightly lower income, Caucasian, and lower middle age. Armour BreakfastMakers consumers are more likely to purchase Armour BreakfastMakers during larger pantry stocking trips. Brands such as Armour, Oscar Mayer Lunchables, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Armour BreakfastMakers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Armour BreakfastMakers Consumer Demographics

demographic
index
Female
104
Male
57
<24
40
25-34
121
35-44
126
45-54
67
55-64
33
65+
30
African American
102
Asian
27
Caucasian
113
Hispanic
57
demographic
index
Has Kids
132
No Kids
28
- $20k
147
$20k-40k
119
$40k-60k
151
$60k-80k
69
$80k-100k
82
$100k-125k
88
$125k +
39
No College
123
College
100
Adv. Degree
74

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Armour BreakfastMakers Basket Affinity & Size

brand
basket affinity
Armour 64.3x
Oscar Mayer Lunchables 16.5x
Dannon Danimals 8.8x
Kelloggs Pop Tarts 6.8x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
14
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
627

Where is Armour BreakfastMakers Purchased?

channels
index
Drug
3
Food
5
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 3.0x
YoCrunch 2.4x
Totino's Party Pizza 2.1x
Kool-Aid 2.1x

How Did They Pay?

method
index
Cash
78
Credit
71
Debit
106
Food Stamps
381

When is Armour BreakfastMakers Purchased?

day of week
Sun
20.1%
Mon
12.3%
Tue
11.3%
Wed
12.5%
Thu
9.8%
Fri
14.4%
Sat
19.6%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
33.3%
Evening
29.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Armour BreakfastMakers consumers purchase?

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Why do Armour BreakfastMakers consumers try new brands?

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Where do Armour BreakfastMakers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Armour BreakfastMakers Target Market

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Who actually buys Armour BreakfastMakers? Do these consumers match the intended target market of Armour BreakfastMakers?

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What motivates the target market to purchase Armour BreakfastMakers?

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What other target market should Armour BreakfastMakers look at?

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Which other brands have a similar target market?

About Our Armour BreakfastMakers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.