Arnold Consumer Insights

Who buys Arnold?

A Arnold consumer is generally very high income, Caucasian, and senior age. Arnold consumers are more likely to purchase Arnold during larger pantry stocking trips. Brands such as Perdue, Eggland's Best, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Arnold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arnold Consumer Demographics

demographic
index
Female
98
Male
118
<24
79
25-34
84
35-44
99
45-54
108
55-64
128
65+
160
African American
88
Asian
63
Caucasian
105
Hispanic
93
demographic
index
Has Kids
93
No Kids
115
- $20k
78
$20k-40k
84
$40k-60k
90
$60k-80k
101
$80k-100k
111
$100k-125k
114
$125k +
124
No College
81
College
100
Adv. Degree
124

Understand Arnold Consumer Behavior

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Arnold Basket Affinity & Size

brand
basket affinity
Perdue 4.8x
Eggland's Best 4.5x
Boars Head 4.3x
Thomas (Bread) 4.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
429

Where is Arnold Purchased?

channels
index
Beauty
4
Club
74
Dollar
1
Drug
33
Food
170
Gas & Convenience
1
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Boars Head 1.5x
Perdue 1.5x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
90
Credit
122
Debit
88
Food Stamps
81

When is Arnold Purchased?

day of week
Sun
19.6%
Mon
14.3%
Tue
12.5%
Wed
11.5%
Thu
11.4%
Fri
13.6%
Sat
17.2%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
35.5%
Evening
26.6%
Late
5.5%

About Our Arnold Consumer Insights

How do we know who buys Arnold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Arnold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.