Arnold Palmer Consumer Insights

Who buys Arnold Palmer?

A Arnold Palmer consumer is generally very high income, Caucasian, and upper middle age. Arnold Palmer consumers are more likely to purchase Arnold Palmer during larger pantry stocking trips. Brands such as YoCrunch, Gatorade G2, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Arnold Palmer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.8%
Total Basket $ (median)
$37.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arnold Palmer Consumer Demographics

demographic
index
Female
100
Male
96
<24
116
25-34
89
35-44
84
45-54
140
55-64
101
65+
129
African American
70
Asian
62
Caucasian
107
Hispanic
97
demographic
index
Has Kids
97
No Kids
106
- $20k
80
$20k-40k
84
$40k-60k
91
$60k-80k
117
$80k-100k
102
$100k-125k
101
$125k +
122
No College
95
College
99
Adv. Degree
112

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Arnold Palmer Basket Affinity & Size

brand
basket affinity
YoCrunch 4.1x
Gatorade G2 3.7x
Arnold 3.5x
Sparkling Ice 3.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
298

Where is Arnold Palmer Purchased?

channels
index
Club
68
Dollar
141
Drug
242
Food
136
Gas & Convenience
142
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Smart Balance 1.5x
Sparkling Ice 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
131
Credit
98
Debit
91
Food Stamps
81

When is Arnold Palmer Purchased?

day of week
Sun
19.0%
Mon
12.2%
Tue
12.3%
Wed
11.2%
Thu
11.7%
Fri
15.3%
Sat
18.3%
time of day
Morning
14.6%
Noon
18.0%
Afternoon
35.5%
Evening
26.0%
Late
6.0%

Get More Arnold Palmer Data

Contact us for the latest Arnold Palmer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Arnold Palmer consumers switch to?

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Why do consumers stop buying Arnold Palmer products?

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Which retailers do Arnold Palmer shoppers prefer to shop at?

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What motivates consumers to try Arnold Palmer products?

Research the Arnold Palmer Target Market

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Who actually buys Arnold Palmer? Do these consumers match the intended target market of Arnold Palmer?

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What motivates the target market to buy Arnold Palmer?

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What other target market should Arnold Palmer look at?

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Which other brands have a similar target market?

About Our Arnold Palmer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.