Arnold Palmer Consumer Insights

Who buys Arnold Palmer?

A Arnold Palmer consumer is generally very high income, Caucasian, and upper middle age. Arnold Palmer consumers are more likely to purchase Arnold Palmer during larger pantry stocking trips. Brands such as YoCrunch, Gatorade G2, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Arnold Palmer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.8%
Total Basket $ (median)
$37.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arnold Palmer Consumer Demographics

demographic
index
Female
100
Male
96
<24
116
25-34
89
35-44
84
45-54
140
55-64
101
65+
129
African American
70
Asian
62
Caucasian
107
Hispanic
97
demographic
index
Has Kids
97
No Kids
106
- $20k
80
$20k-40k
84
$40k-60k
91
$60k-80k
117
$80k-100k
102
$100k-125k
101
$125k +
122
No College
95
College
99
Adv. Degree
112

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Arnold Palmer Basket Affinity & Size

brand
basket affinity
YoCrunch 4.1x
Gatorade G2 3.7x
Arnold 3.5x
Sparkling Ice 3.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
298

Where is Arnold Palmer Purchased?

channels
index
Club
68
Dollar
141
Drug
242
Food
136
Gas & Convenience
142
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Smart Balance 1.5x
Sparkling Ice 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
131
Credit
98
Debit
91
Food Stamps
81

When is Arnold Palmer Purchased?

day of week
Sun
19.0%
Mon
12.2%
Tue
12.3%
Wed
11.2%
Thu
11.7%
Fri
15.3%
Sat
18.3%
time of day
Morning
14.6%
Noon
18.0%
Afternoon
35.5%
Evening
26.0%
Late
6.0%

About Our Arnold Palmer Consumer Insights

How do we know who buys Arnold Palmer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Arnold Palmer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.