Arnold Palmer Consumer Insights

Who buys Arnold Palmer? A Arnold Palmer consumer is generally very high income, Caucasian, and upper middle age. Arnold Palmer consumers are more likely to purchase Arnold Palmer during larger pantry stocking trips. Brands such as YoCrunch, Gatorade G2, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Arnold Palmer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.8%
Total Basket $ (median)
$37.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arnold Palmer Consumer Demographics

demographic
index
Female
100
Male
96
<24
116
25-34
89
35-44
84
45-54
140
55-64
101
65+
129
African American
70
Asian
62
Caucasian
107
Hispanic
97
demographic
index
Has Kids
97
No Kids
106
- $20k
80
$20k-40k
84
$40k-60k
91
$60k-80k
117
$80k-100k
102
$100k-125k
101
$125k +
122
No College
95
College
99
Adv. Degree
112

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Arnold Palmer Basket Affinity & Size

brand
basket affinity
YoCrunch 4.1x
Gatorade G2 3.7x
Arnold 3.5x
Sparkling Ice 3.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
298

Where is Arnold Palmer Purchased?

channels
index
Club
68
Dollar
141
Drug
242
Food
136
Gas & Convenience
142
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Smart Balance 1.5x
Sparkling Ice 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
131
Credit
98
Debit
91
Food Stamps
81

When is Arnold Palmer Purchased?

day of week
Sun
19.0%
Mon
12.2%
Tue
12.3%
Wed
11.2%
Thu
11.7%
Fri
15.3%
Sat
18.3%
time of day
Morning
14.6%
Noon
18.0%
Afternoon
35.5%
Evening
26.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arnold Palmer consumers purchase?

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Why do Arnold Palmer consumers try new brands?

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Where do Arnold Palmer consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arnold Palmer Target Market

Arrow and target

Who actually buys Arnold Palmer? Do these consumers match the intended target market of Arnold Palmer?

Thought bubble

What motivates the target market to purchase Arnold Palmer?

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What other target market should Arnold Palmer look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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