Arnold's Consumer Insights

Who buys Arnold's? Arnold's consumers are generally higher income, Hispanic, and senior age. Arnold's consumers are more likely to purchase Arnold's during larger pantry stocking trips. Brands such as Arnold, Boars Head, and Taylor Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Arnold's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.34
% of Basket $ (median)
5.3%
Total Basket $ (median)
$81.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arnold's Consumer Demographics

demographic
index
Female
99
Male
106
<24
53
25-34
61
35-44
110
45-54
115
55-64
141
65+
163
African American
76
Asian
70
Caucasian
101
Hispanic
136
demographic
index
Has Kids
99
No Kids
103
- $20k
65
$20k-40k
85
$40k-60k
86
$60k-80k
110
$80k-100k
99
$100k-125k
130
$125k +
124
No College
79
College
98
Adv. Degree
134

Understand Arnold's Consumer Behavior

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Arnold's Basket Affinity & Size

brand
basket affinity
Arnold 17.8x
Boars Head 12.7x
Taylor Farms 9.3x
Breyers 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
217
Pantry Stocking (21+ Items)
333

Where is Arnold's Purchased?

channels
index
Club
304
Dollar
188
Food
185
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Arnold 1.9x
Taylor Farms 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
75
Credit
122
Debit
98
Food Stamps
77

When is Arnold's Purchased?

day of week
Sun
17.4%
Mon
13.4%
Tue
12.6%
Wed
12.6%
Thu
10.6%
Fri
14.1%
Sat
19.3%
time of day
Morning
15.4%
Noon
19.2%
Afternoon
37.0%
Evening
25.2%
Late
3.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arnold's consumers purchase?

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Why do Arnold's consumers try new brands?

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Where do Arnold's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arnold's Target Market

Arrow and target

Who actually buys Arnold's? Do these consumers match the intended target market of Arnold's?

Thought bubble

What motivates the target market to purchase Arnold's?

magnifying glass

What other target market should Arnold's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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