Arnold's Consumer Insights

Who buys Arnold's?

A Arnold's consumer is generally higher income, Hispanic, and senior age. Arnold's consumers are more likely to purchase Arnold's during larger pantry stocking trips. Brands such as Arnold, Boars Head, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Arnold's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.34
% of Basket $ (median)
5.3%
Total Basket $ (median)
$81.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arnold's Consumer Demographics

demographic
index
Female
99
Male
106
<24
53
25-34
61
35-44
110
45-54
115
55-64
141
65+
163
African American
76
Asian
70
Caucasian
101
Hispanic
136
demographic
index
Has Kids
99
No Kids
103
- $20k
65
$20k-40k
85
$40k-60k
86
$60k-80k
110
$80k-100k
99
$100k-125k
130
$125k +
124
No College
79
College
98
Adv. Degree
134

Understand Arnold's Consumer Behavior

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Arnold's Basket Affinity & Size

brand
basket affinity
Arnold 17.8x
Boars Head 12.7x
Taylor Farms 9.3x
Breyers 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
217
Pantry Stocking (21+ Items)
333

Where is Arnold's Purchased?

channels
index
Club
304
Dollar
188
Food
185
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Arnold 1.9x
Taylor Farms 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
75
Credit
122
Debit
98
Food Stamps
77

When is Arnold's Purchased?

day of week
Sun
17.4%
Mon
13.4%
Tue
12.6%
Wed
12.6%
Thu
10.6%
Fri
14.1%
Sat
19.3%
time of day
Morning
15.4%
Noon
19.2%
Afternoon
37.0%
Evening
25.2%
Late
3.2%

Get More Arnold's Data

Contact us for the latest Arnold's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Arnold's consumers switch to?

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Why do consumers stop buying Arnold's products?

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Which retailers do Arnold's shoppers prefer to shop at?

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What motivates consumers to try Arnold's products?

Research the Arnold's Target Market

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Who actually buys Arnold's? Do these consumers match the intended target market of Arnold's?

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What motivates the target market to purchase Arnold's?

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What other target market should Arnold's look at?

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Which other brands have a similar target market?

About Our Arnold's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.