Arrid XX Consumer Insights

Who buys Arrid XX? A Arrid XX consumer is generally higher income, African American, and older age. Arrid XX consumers are more likely to purchase Arrid XX during larger pantry stocking trips. Brands such as Suave, Arm & Hammer, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Arrid XX Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arrid XX Consumer Demographics

demographic
index
Female
100
Male
104
<24
81
25-34
74
35-44
96
45-54
123
55-64
155
65+
97
African American
127
Asian
34
Caucasian
108
Hispanic
82
demographic
index
Has Kids
90
No Kids
122
- $20k
88
$20k-40k
84
$40k-60k
86
$60k-80k
109
$80k-100k
112
$100k-125k
123
$125k +
103
No College
115
College
98
Adv. Degree
92

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Arrid XX Basket Affinity & Size

brand
basket affinity
Suave 7.6x
Arm & Hammer 6.4x
Secret 6.1x
Almond Breeze 5.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
370

Where is Arrid XX Purchased?

channels
index
Beauty
14
Dollar
191
Drug
148
Food
48
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Weight Watchers Smart Ones 1.5x
Yoplait Light 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
116
Credit
96
Debit
104
Food Stamps
54

When is Arrid XX Purchased?

day of week
Sun
17.5%
Mon
12.3%
Tue
11.3%
Wed
13.9%
Thu
11.6%
Fri
15.4%
Sat
18.0%
time of day
Morning
15.0%
Noon
17.1%
Afternoon
33.9%
Evening
27.5%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arrid XX consumers purchase?

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Why do Arrid XX consumers try new brands?

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Where do Arrid XX consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arrid XX Target Market

Arrow and target

Who actually buys Arrid XX? Do these consumers match the intended target market of Arrid XX?

Thought bubble

What motivates the target market to purchase Arrid XX?

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What other target market should Arrid XX look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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