Arrowhead Consumer Insights

Who buys Arrowhead?

A Arrowhead consumer is generally very high income, Asian, and senior age. Arrowhead consumers are more likely to purchase Arrowhead during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Arrowhead Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.2%
Total Basket $ (median)
$55.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Arrowhead Consumer Demographics

demographic
index
Female
97
Male
127
<24
120
25-34
91
35-44
106
45-54
94
55-64
86
65+
174
African American
54
Asian
329
Caucasian
67
Hispanic
195
demographic
index
Has Kids
97
No Kids
106
- $20k
123
$20k-40k
82
$40k-60k
90
$60k-80k
108
$80k-100k
95
$100k-125k
97
$125k +
123
No College
81
College
107
Adv. Degree
89

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Arrowhead Basket Affinity & Size

brand
basket affinity
Oroweat 12.4x
Horizon Organic 5.7x
Dixie 4.9x
King's Hawaiian 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
280

Where is Arrowhead Purchased?

channels
index
Beauty
1
Club
356
Dollar
1
Drug
39
Food
102
Gas & Convenience
115
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 1.8x
Taylor Farms 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
126
Credit
89
Debit
102
Food Stamps
73

When is Arrowhead Purchased?

day of week
Sun
16.4%
Mon
13.7%
Tue
13.3%
Wed
11.3%
Thu
12.5%
Fri
14.4%
Sat
18.3%
time of day
Morning
18.3%
Noon
17.5%
Afternoon
33.2%
Evening
24.9%
Late
6.1%

Get More Arrowhead Data

Contact us for the latest Arrowhead consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Arrowhead consumers switch to?

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Why do consumers stop buying Arrowhead products?

Store front

Which retailers do Arrowhead shoppers prefer to shop at?

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What motivates consumers to try Arrowhead products?

Research the Arrowhead Target Market

Arrow and target

Who actually buys Arrowhead? Do these consumers match the intended target market of Arrowhead?

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What motivates the target market to purchase Arrowhead?

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What other target market should Arrowhead look at?

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Which other brands have a similar target market?

About Our Arrowhead Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.