As Seen on TV Consumer Insights

Who buys As Seen on TV?

A As Seen on TV consumer is generally lower income, Hispanic, and senior age. As Seen on TV consumers are more likely to purchase As Seen on TV during larger pantry stocking trips. Brands such as Crayola, CoverGirl, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

As Seen on TV Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
28.3%
Total Basket $ (median)
$38.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

As Seen on TV Consumer Demographics

demographic
index
Female
100
Male
95
<24
84
25-34
94
35-44
97
45-54
98
55-64
129
65+
151
African American
98
Asian
80
Caucasian
101
Hispanic
112
demographic
index
Has Kids
98
No Kids
105
- $20k
112
$20k-40k
112
$40k-60k
100
$60k-80k
97
$80k-100k
99
$100k-125k
95
$125k +
87
No College
115
College
99
Adv. Degree
85

Understand As Seen on TV Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

As Seen on TV Basket Affinity & Size

brand
basket affinity
Crayola 8.1x
CoverGirl 6.7x
Febreze 6.3x
Energizer 5.6x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
174

Where is As Seen on TV Purchased?

channels
index
Beauty
161
Club
13
Dollar
414
Drug
328
Food
9
Gas & Convenience
3
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Hawaiian Punch 1.4x
Sunbeam 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
104
Credit
104
Debit
103
Food Stamps
34

When is As Seen on TV Purchased?

day of week
Sun
15.5%
Mon
11.9%
Tue
12.0%
Wed
12.6%
Thu
13.1%
Fri
16.7%
Sat
18.2%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
35.0%
Evening
24.6%
Late
8.3%

About Our As Seen on TV Consumer Insights

How do we know who buys As Seen on TV? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the As Seen on TV consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.