As Seen on TV Consumer Insights

Who buys As Seen on TV?

A As Seen on TV consumer is generally lower income, Hispanic, and senior age. As Seen on TV consumers are more likely to purchase As Seen on TV during larger pantry stocking trips. Brands such as Crayola, CoverGirl, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

As Seen on TV Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
28.3%
Total Basket $ (median)
$38.80

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

As Seen on TV Consumer Demographics

demographic
index
Female
100
Male
95
<24
84
25-34
94
35-44
97
45-54
98
55-64
129
65+
151
African American
98
Asian
80
Caucasian
101
Hispanic
112
demographic
index
Has Kids
98
No Kids
105
- $20k
112
$20k-40k
112
$40k-60k
100
$60k-80k
97
$80k-100k
99
$100k-125k
95
$125k +
87
No College
115
College
99
Adv. Degree
85

Understand As Seen on TV Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

As Seen on TV Basket Affinity & Size

brand
basket affinity
Crayola 8.1x
CoverGirl 6.7x
Febreze 6.3x
Energizer 5.6x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
174

Where is As Seen on TV Purchased?

channels
index
Beauty
161
Club
13
Dollar
414
Drug
328
Food
9
Gas & Convenience
3
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Hawaiian Punch 1.4x
Sunbeam 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
104
Credit
104
Debit
103
Food Stamps
34

When is As Seen on TV Purchased?

day of week
Sun
15.5%
Mon
11.9%
Tue
12.0%
Wed
12.6%
Thu
13.1%
Fri
16.7%
Sat
18.2%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
35.0%
Evening
24.6%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do As Seen on TV consumers purchase?

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Why do As Seen on TV consumers try new brands?

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Where do As Seen on TV consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the As Seen on TV Target Market

Arrow and target

Who actually buys As Seen on TV? Do these consumers match the intended target market of As Seen on TV?

Thought bubble

What motivates the target market to purchase As Seen on TV?

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What other target market should As Seen on TV look at?

venn diagram

Which other brands have a similar target market?

About Our As Seen on TV Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.