Asian Consumer Insights

Who buys Asian?

A Asian consumer is generally very high income, Asian, and senior age. Asian consumers are more likely to purchase Asian during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Asian Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.59
% of Basket $ (median)
3.8%
Total Basket $ (median)
$68.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Asian Consumer Demographics

demographic
index
Female
101
Male
92
<24
81
25-34
66
35-44
102
45-54
126
55-64
129
65+
153
African American
74
Asian
141
Caucasian
92
Hispanic
131
demographic
index
Has Kids
99
No Kids
103
- $20k
56
$20k-40k
67
$40k-60k
85
$60k-80k
103
$80k-100k
100
$100k-125k
148
$125k +
148
No College
68
College
103
Adv. Degree
124

Understand Asian Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Asian Basket Affinity & Size

brand
basket affinity
Taylor Farms 76.3x
Del Monte 12.0x
Generic Pma 11.3x
Sabra 8.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
240
Pantry Stocking (21+ Items)
245

Where is Asian Purchased?

channels
index
Club
625
Dollar
12
Drug
22
Food
54
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.7x
Jennie-O 1.6x
Oroweat 1.6x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
100
Credit
102
Debit
106
Food Stamps
59

When is Asian Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.7%
Wed
10.8%
Thu
10.4%
Fri
14.0%
Sat
19.1%
time of day
Morning
13.4%
Noon
19.5%
Afternoon
40.4%
Evening
24.8%
Late
1.9%

Get More Asian Data

Contact us for the latest Asian consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Asian consumers switch to?

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Why do consumers stop buying Asian products?

Store front

Which retailers do Asian shoppers prefer to shop at?

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What motivates consumers to try Asian products?

Research the Asian Target Market

Arrow and target

Who actually buys Asian? Do these consumers match the intended target market of Asian?

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What motivates the target market to buy Asian?

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What other target market should Asian look at?

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Which other brands have a similar target market?

About Our Asian Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.