Assurance Consumer Insights

Who buys Assurance?

A Assurance consumer is generally very low income, Caucasian, and senior age. Assurance consumers are more likely to purchase Assurance during larger pantry stocking trips. Brands such as Borden, Chef Boyardee, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Assurance Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.54
% of Basket $ (median)
16.3%
Total Basket $ (median)
$58.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Assurance Consumer Demographics

demographic
index
Female
102
Male
78
<24
71
25-34
67
35-44
84
45-54
131
55-64
165
65+
281
African American
88
Asian
34
Caucasian
114
Hispanic
54
demographic
index
Has Kids
75
No Kids
157
- $20k
153
$20k-40k
133
$40k-60k
128
$60k-80k
71
$80k-100k
73
$100k-125k
93
$125k +
53
No College
144
College
92
Adv. Degree
88

Understand Assurance Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Assurance Basket Affinity & Size

brand
basket affinity
Borden 8.5x
Chef Boyardee 7.0x
Purina Friskies 6.7x
Marketside 6.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
314

Where is Assurance Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Purina Friskies 1.8x
Monster Energy 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
110
Food Stamps
80

When is Assurance Purchased?

day of week
Sun
15.9%
Mon
13.8%
Tue
12.8%
Wed
12.9%
Thu
12.9%
Fri
15.7%
Sat
16.1%
time of day
Morning
17.5%
Noon
18.9%
Afternoon
36.2%
Evening
22.1%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Assurance consumers purchase?

check mark

Why do Assurance consumers try new brands?

check mark

Where do Assurance consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Assurance Target Market

Arrow and target

Who actually buys Assurance? Do these consumers match the intended target market of Assurance?

Thought bubble

What motivates the target market to purchase Assurance?

magnifying glass

What other target market should Assurance look at?

venn diagram

Which other brands have a similar target market?

About Our Assurance Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.