Assurance Consumer Insights

Who buys Assurance?

A Assurance consumer is generally very low income, Caucasian, and senior age. Assurance consumers are more likely to purchase Assurance during larger pantry stocking trips. Brands such as Borden, Chef Boyardee, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Assurance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.54
% of Basket $ (median)
16.3%
Total Basket $ (median)
$58.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Assurance Consumer Demographics

demographic
index
Female
102
Male
78
<24
71
25-34
67
35-44
84
45-54
131
55-64
165
65+
281
African American
88
Asian
34
Caucasian
114
Hispanic
54
demographic
index
Has Kids
75
No Kids
157
- $20k
153
$20k-40k
133
$40k-60k
128
$60k-80k
71
$80k-100k
73
$100k-125k
93
$125k +
53
No College
144
College
92
Adv. Degree
88

Understand Assurance Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Assurance Basket Affinity & Size

brand
basket affinity
Borden 8.5x
Chef Boyardee 7.0x
Purina Friskies 6.7x
Marketside 6.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
314

Where is Assurance Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Purina Friskies 1.8x
Monster Energy 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
110
Food Stamps
80

When is Assurance Purchased?

day of week
Sun
15.9%
Mon
13.8%
Tue
12.8%
Wed
12.9%
Thu
12.9%
Fri
15.7%
Sat
16.1%
time of day
Morning
17.5%
Noon
18.9%
Afternoon
36.2%
Evening
22.1%
Late
5.3%

About Our Assurance Consumer Insights

How do we know who buys Assurance? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Assurance consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.