Athenos Consumer Insights

Who buys Athenos? A Athenos consumer is generally very high income, Caucasian, and senior age. Athenos consumers are more likely to purchase Athenos during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Athenos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Athenos Consumer Demographics

demographic
index
Female
99
Male
108
<24
89
25-34
93
35-44
97
45-54
102
55-64
126
65+
134
African American
52
Asian
56
Caucasian
109
Hispanic
90
demographic
index
Has Kids
90
No Kids
121
- $20k
64
$20k-40k
82
$40k-60k
93
$60k-80k
85
$80k-100k
113
$100k-125k
126
$125k +
144
No College
64
College
102
Adv. Degree
132

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Athenos Basket Affinity & Size

brand
basket affinity
Sabra 8.4x
Taylor Farms 8.2x
Bolthouse Farms 4.9x
Arnold 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
470

Where is Athenos Purchased?

channels
index
Club
130
Dollar
2
Drug
23
Food
164
Gas & Convenience
6
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
96
Food Stamps
68

When is Athenos Purchased?

day of week
Sun
19.3%
Mon
14.3%
Tue
12.5%
Wed
11.4%
Thu
11.1%
Fri
14.2%
Sat
17.4%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
37.5%
Evening
26.3%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Athenos consumers purchase?

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Why do Athenos consumers try new brands?

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Where do Athenos consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Athenos Target Market

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Who actually buys Athenos? Do these consumers match the intended target market of Athenos?

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What motivates the target market to purchase Athenos?

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What other target market should Athenos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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