Athenos Consumer Insights

Who buys Athenos?

A Athenos consumer is generally very high income, Caucasian, and senior age. Athenos consumers are more likely to purchase Athenos during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Athenos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Athenos Consumer Demographics

demographic
index
Female
99
Male
108
<24
89
25-34
93
35-44
97
45-54
102
55-64
126
65+
134
African American
52
Asian
56
Caucasian
109
Hispanic
90
demographic
index
Has Kids
90
No Kids
121
- $20k
64
$20k-40k
82
$40k-60k
93
$60k-80k
85
$80k-100k
113
$100k-125k
126
$125k +
144
No College
64
College
102
Adv. Degree
132

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Athenos Basket Affinity & Size

brand
basket affinity
Sabra 8.4x
Taylor Farms 8.2x
Bolthouse Farms 4.9x
Arnold 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
470

Where is Athenos Purchased?

channels
index
Club
130
Dollar
2
Drug
23
Food
164
Gas & Convenience
6
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
96
Food Stamps
68

When is Athenos Purchased?

day of week
Sun
19.3%
Mon
14.3%
Tue
12.5%
Wed
11.4%
Thu
11.1%
Fri
14.2%
Sat
17.4%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
37.5%
Evening
26.3%
Late
4.6%

About Our Athenos Consumer Insights

How do we know who buys Athenos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Athenos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.