Athens Consumer Insights

Who buys Athens?

A Athens consumer is generally very high income, Caucasian, and senior age. Athens consumers are more likely to purchase Athens during larger pantry stocking trips. Brands such as Domino, Ro-Tel, and Pepperidge Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Athens Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.66
% of Basket $ (median)
6.4%
Total Basket $ (median)
$57.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Athens Consumer Demographics

demographic
index
Female
99
Male
108
<24
68
25-34
102
35-44
81
45-54
99
55-64
155
65+
243
African American
51
Asian
66
Caucasian
108
Hispanic
89
demographic
index
Has Kids
83
No Kids
139
- $20k
102
$20k-40k
88
$40k-60k
85
$60k-80k
102
$80k-100k
95
$100k-125k
115
$125k +
128
No College
88
College
102
Adv. Degree
105

Understand Athens Consumer Behavior

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Athens Basket Affinity & Size

brand
basket affinity
Domino 9.1x
Ro-Tel 9.0x
Pepperidge Farm 7.9x
Fresh Selections 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
433

Where is Athens Purchased?

channels
index
Club
1
Drug
22
Food
161
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.5x
Boars Head 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
116
Credit
112
Debit
84
Food Stamps
92

When is Athens Purchased?

day of week
Sun
14.7%
Mon
12.4%
Tue
14.6%
Wed
12.4%
Thu
11.0%
Fri
16.6%
Sat
18.3%
time of day
Morning
15.0%
Noon
18.8%
Afternoon
36.1%
Evening
23.1%
Late
7.0%

Get More Athens Data

Contact us for the latest Athens consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Athens consumers switch to?

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Why do consumers stop buying Athens products?

Store front

Which retailers do Athens shoppers prefer to shop at?

Sale sign

What motivates consumers to try Athens products?

Research the Athens Target Market

Arrow and target

Who actually buys Athens? Do these consumers match the intended target market of Athens?

Thought bubble

What motivates the target market to buy Athens?

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What other target market should Athens look at?

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Which other brands have a similar target market?

About Our Athens Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.