Atkins Consumer Insights

Who buys Atkins? A Atkins consumer is generally very high income, Caucasian, and senior age. Atkins consumers are more likely to purchase Atkins during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Atkins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.94
% of Basket $ (median)
12.3%
Total Basket $ (median)
$64.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Atkins Consumer Demographics

demographic
index
Female
102
Male
76
<24
51
25-34
68
35-44
89
45-54
142
55-64
155
65+
166
African American
76
Asian
36
Caucasian
113
Hispanic
62
demographic
index
Has Kids
86
No Kids
131
- $20k
64
$20k-40k
65
$40k-60k
85
$60k-80k
104
$80k-100k
120
$100k-125k
126
$125k +
142
No College
89
College
101
Adv. Degree
110

Understand Atkins Consumer Behavior

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Atkins Basket Affinity & Size

brand
basket affinity
Lean Cuisine 10.7x
Weight Watchers Smart Ones 10.4x
Starkist 5.3x
Jimmy Dean 4.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
404

Where is Atkins Purchased?

channels
index
Beauty
8
Club
64
Dollar
1
Drug
67
Food
87
Gas & Convenience
6
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.0x
Lean Cuisine 1.8x
Diet Mountain Dew 1.7x
General Mills Fiber One 1.5x

How Did They Pay?

method
index
Cash
79
Credit
105
Debit
112
Food Stamps
48

When is Atkins Purchased?

day of week
Sun
18.1%
Mon
14.1%
Tue
12.9%
Wed
12.8%
Thu
11.6%
Fri
13.7%
Sat
16.8%
time of day
Morning
16.4%
Noon
17.0%
Afternoon
34.2%
Evening
26.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Atkins consumers purchase?

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Why do Atkins consumers try new brands?

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Where do Atkins consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Atkins Target Market

Arrow and target

Who actually buys Atkins? Do these consumers match the intended target market of Atkins?

Thought bubble

What motivates the target market to purchase Atkins?

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What other target market should Atkins look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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