Atkins Consumer Insights

Who buys Atkins?

A Atkins consumer is generally very high income, Caucasian, and senior age. Atkins consumers are more likely to purchase Atkins during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Atkins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.94
% of Basket $ (median)
12.3%
Total Basket $ (median)
$64.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Atkins Consumer Demographics

demographic
index
Female
102
Male
76
<24
51
25-34
68
35-44
89
45-54
142
55-64
155
65+
166
African American
76
Asian
36
Caucasian
113
Hispanic
62
demographic
index
Has Kids
86
No Kids
131
- $20k
64
$20k-40k
65
$40k-60k
85
$60k-80k
104
$80k-100k
120
$100k-125k
126
$125k +
142
No College
89
College
101
Adv. Degree
110

Understand Atkins Consumer Behavior

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Atkins Basket Affinity & Size

brand
basket affinity
Lean Cuisine 10.7x
Weight Watchers Smart Ones 10.4x
Starkist 5.3x
Jimmy Dean 4.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
404

Where is Atkins Purchased?

channels
index
Beauty
8
Club
64
Dollar
1
Drug
67
Food
87
Gas & Convenience
6
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.0x
Lean Cuisine 1.8x
Diet Mountain Dew 1.7x
General Mills Fiber One 1.5x

How Did They Pay?

method
index
Cash
79
Credit
105
Debit
112
Food Stamps
48

When is Atkins Purchased?

day of week
Sun
18.1%
Mon
14.1%
Tue
12.9%
Wed
12.8%
Thu
11.6%
Fri
13.7%
Sat
16.8%
time of day
Morning
16.4%
Noon
17.0%
Afternoon
34.2%
Evening
26.3%
Late
6.1%

About Our Atkins Consumer Insights

How do we know who buys Atkins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Atkins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.