Atkins Advantage Consumer Insights

Who buys Atkins Advantage?

A Atkins Advantage consumer is generally very high income, Caucasian, and older age. Atkins Advantage consumers are more likely to purchase Atkins Advantage during larger pantry stocking trips. Brands such as Gerber Graduates, Marketside, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Atkins Advantage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
13.3%
Total Basket $ (median)
$67.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Atkins Advantage Consumer Demographics

demographic
index
Female
103
Male
72
<24
45
25-34
64
35-44
90
45-54
149
55-64
152
65+
149
African American
78
Asian
28
Caucasian
115
Hispanic
46
demographic
index
Has Kids
89
No Kids
125
- $20k
65
$20k-40k
59
$40k-60k
82
$60k-80k
102
$80k-100k
122
$100k-125k
138
$125k +
145
No College
93
College
101
Adv. Degree
103

Understand Atkins Advantage Consumer Behavior

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Atkins Advantage Basket Affinity & Size

brand
basket affinity
Gerber Graduates 5.2x
Marketside 4.4x
Starkist 4.3x
Jack Link's 4.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
368

Where is Atkins Advantage Purchased?

channels
index
Beauty
12
Club
95
Drug
65
Food
35
Gas & Convenience
13
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Diet Mountain Dew 1.7x
Diet Dr Pepper 1.5x
Coca-Cola Zero 1.5x

How Did They Pay?

method
index
Cash
77
Credit
103
Debit
116
Food Stamps
47

When is Atkins Advantage Purchased?

day of week
Sun
17.8%
Mon
14.0%
Tue
12.7%
Wed
12.7%
Thu
11.5%
Fri
14.2%
Sat
17.2%
time of day
Morning
17.3%
Noon
17.0%
Afternoon
34.8%
Evening
25.3%
Late
5.7%

About Our Atkins Advantage Consumer Insights

How do we know who buys Atkins Advantage? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Atkins Advantage consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.