Atkins Advantage Consumer Insights

Who buys Atkins Advantage?

A Atkins Advantage consumer is generally very high income, Caucasian, and older age. Atkins Advantage consumers are more likely to purchase Atkins Advantage during larger pantry stocking trips. Brands such as Gerber Graduates, Marketside, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Atkins Advantage Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
13.3%
Total Basket $ (median)
$67.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Atkins Advantage Consumer Demographics

demographic
index
Female
103
Male
72
<24
45
25-34
64
35-44
90
45-54
149
55-64
152
65+
149
African American
78
Asian
28
Caucasian
115
Hispanic
46
demographic
index
Has Kids
89
No Kids
125
- $20k
65
$20k-40k
59
$40k-60k
82
$60k-80k
102
$80k-100k
122
$100k-125k
138
$125k +
145
No College
93
College
101
Adv. Degree
103

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Atkins Advantage Basket Affinity & Size

brand
basket affinity
Gerber Graduates 5.2x
Marketside 4.4x
Starkist 4.3x
Jack Link's 4.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
368

Where is Atkins Advantage Purchased?

channels
index
Beauty
12
Club
95
Drug
65
Food
35
Gas & Convenience
13
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Diet Mountain Dew 1.7x
Diet Dr Pepper 1.5x
Coca-Cola Zero 1.5x

How Did They Pay?

method
index
Cash
77
Credit
103
Debit
116
Food Stamps
47

When is Atkins Advantage Purchased?

day of week
Sun
17.8%
Mon
14.0%
Tue
12.7%
Wed
12.7%
Thu
11.5%
Fri
14.2%
Sat
17.2%
time of day
Morning
17.3%
Noon
17.0%
Afternoon
34.8%
Evening
25.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Atkins Advantage consumers purchase?

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Why do Atkins Advantage consumers try new brands?

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Where do Atkins Advantage consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Atkins Advantage Target Market

Arrow and target

Who actually buys Atkins Advantage? Do these consumers match the intended target market of Atkins Advantage?

Thought bubble

What motivates the target market to purchase Atkins Advantage?

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What other target market should Atkins Advantage look at?

venn diagram

Which other brands have a similar target market?

About Our Atkins Advantage Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.