Atkins Day Break Consumer Insights

Who buys Atkins Day Break? A Atkins Day Break consumer is generally very high income, Caucasian, and older age. Atkins Day Break consumers are more likely to purchase Atkins Day Break during larger pantry stocking trips. Brands such as Starkist, Weight Watchers Smart Ones, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Atkins Day Break Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.78
% of Basket $ (median)
9.0%
Total Basket $ (median)
$64.06

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  • Recent demographic data

Atkins Day Break Consumer Demographics

demographic
index
Female
104
Male
59
<24
67
25-34
73
35-44
86
45-54
126
55-64
183
65+
162
African American
82
Asian
55
Caucasian
107
Hispanic
88
demographic
index
Has Kids
88
No Kids
126
- $20k
59
$20k-40k
54
$40k-60k
93
$60k-80k
108
$80k-100k
130
$100k-125k
107
$125k +
151
No College
68
College
101
Adv. Degree
131

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Atkins Day Break Basket Affinity & Size

brand
basket affinity
Starkist 7.7x
Weight Watchers Smart Ones 7.1x
Nabisco Triscuit 6.9x
Maruchan Ramen 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
384

Where is Atkins Day Break Purchased?

channels
index
Drug
118
Food
32
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.7x
Dannon Oikos 1.6x
Olay 1.6x

How Did They Pay?

method
index
Cash
86
Credit
106
Debit
108
Food Stamps
27

When is Atkins Day Break Purchased?

day of week
Sun
17.2%
Mon
14.3%
Tue
12.6%
Wed
11.9%
Thu
12.3%
Fri
13.3%
Sat
18.5%
time of day
Morning
18.2%
Noon
15.9%
Afternoon
32.1%
Evening
27.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Atkins Day Break consumers purchase?

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Why do Atkins Day Break consumers try new brands?

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Where do Atkins Day Break consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Atkins Day Break Target Market

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Who actually buys Atkins Day Break? Do these consumers match the intended target market of Atkins Day Break?

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What motivates the target market to purchase Atkins Day Break?

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What other target market should Atkins Day Break look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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