Atkins Day Break Consumer Insights

Who buys Atkins Day Break?

A Atkins Day Break consumer is generally very high income, Caucasian, and older age. Atkins Day Break consumers are more likely to purchase Atkins Day Break during larger pantry stocking trips. Brands such as Starkist, Weight Watchers Smart Ones, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Atkins Day Break Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.78
% of Basket $ (median)
9.0%
Total Basket $ (median)
$64.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Atkins Day Break Consumer Demographics

demographic
index
Female
104
Male
59
<24
67
25-34
73
35-44
86
45-54
126
55-64
183
65+
162
African American
82
Asian
55
Caucasian
107
Hispanic
88
demographic
index
Has Kids
88
No Kids
126
- $20k
59
$20k-40k
54
$40k-60k
93
$60k-80k
108
$80k-100k
130
$100k-125k
107
$125k +
151
No College
68
College
101
Adv. Degree
131

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Atkins Day Break Basket Affinity & Size

brand
basket affinity
Starkist 7.7x
Weight Watchers Smart Ones 7.1x
Nabisco Triscuit 6.9x
Maruchan Ramen 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
384

Where is Atkins Day Break Purchased?

channels
index
Drug
118
Food
32
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.7x
Dannon Oikos 1.6x
Olay 1.6x

How Did They Pay?

method
index
Cash
86
Credit
106
Debit
108
Food Stamps
27

When is Atkins Day Break Purchased?

day of week
Sun
17.2%
Mon
14.3%
Tue
12.6%
Wed
11.9%
Thu
12.3%
Fri
13.3%
Sat
18.5%
time of day
Morning
18.2%
Noon
15.9%
Afternoon
32.1%
Evening
27.2%
Late
6.6%

About Our Atkins Day Break Consumer Insights

How do we know who buys Atkins Day Break? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Atkins Day Break consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.