Atkins Endulge Consumer Insights

Who buys Atkins Endulge?

A Atkins Endulge consumer is generally very high income, Caucasian, and senior age. Atkins Endulge consumers are more likely to purchase Atkins Endulge during larger pantry stocking trips. Brands such as Jack Link's, Gold Peak, and Diet Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Atkins Endulge Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
11.1%
Total Basket $ (median)
$54.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Atkins Endulge Consumer Demographics

demographic
index
Female
104
Male
64
<24
41
25-34
57
35-44
84
45-54
148
55-64
184
65+
223
African American
60
Asian
36
Caucasian
111
Hispanic
80
demographic
index
Has Kids
82
No Kids
140
- $20k
73
$20k-40k
66
$40k-60k
86
$60k-80k
98
$80k-100k
101
$100k-125k
114
$125k +
175
No College
101
College
100
Adv. Degree
99

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Atkins Endulge Basket Affinity & Size

brand
basket affinity
Jack Link's 7.9x
Gold Peak 6.9x
Diet Mountain Dew 5.5x
A&W 5.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
363

Where is Atkins Endulge Purchased?

channels
index
Beauty
22
Club
21
Dollar
0
Drug
104
Food
58
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Diet Mountain Dew 1.8x
Diet Dr Pepper 1.7x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
90
Credit
108
Debit
106
Food Stamps
42

When is Atkins Endulge Purchased?

day of week
Sun
16.2%
Mon
14.3%
Tue
13.1%
Wed
12.5%
Thu
12.2%
Fri
14.9%
Sat
16.7%
time of day
Morning
15.7%
Noon
18.0%
Afternoon
34.8%
Evening
25.6%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Atkins Endulge consumers purchase?

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Why do Atkins Endulge consumers try new brands?

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Where do Atkins Endulge consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Atkins Endulge Target Market

Arrow and target

Who actually buys Atkins Endulge? Do these consumers match the intended target market of Atkins Endulge?

Thought bubble

What motivates the target market to purchase Atkins Endulge?

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What other target market should Atkins Endulge look at?

venn diagram

Which other brands have a similar target market?

About Our Atkins Endulge Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.