Aunt Jemima Consumer Insights

Who buys Aunt Jemima?

A Aunt Jemima consumer is generally very high income, African American, and lower middle age. Aunt Jemima consumers are more likely to purchase Aunt Jemima during larger pantry stocking trips. Brands such as Eggo, Goya, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Aunt Jemima Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$73.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aunt Jemima Consumer Demographics

demographic
index
Female
101
Male
92
<24
80
25-34
79
35-44
116
45-54
109
55-64
81
65+
92
African American
192
Asian
51
Caucasian
94
Hispanic
158
demographic
index
Has Kids
113
No Kids
70
- $20k
89
$20k-40k
89
$40k-60k
90
$60k-80k
100
$80k-100k
101
$100k-125k
108
$125k +
130
No College
102
College
98
Adv. Degree
108

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Aunt Jemima Basket Affinity & Size

brand
basket affinity
Eggo 5.9x
Goya 4.5x
Perdue 4.2x
Dannon Danimals 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
517

Where is Aunt Jemima Purchased?

channels
index
Beauty
2
Club
4
Dollar
54
Drug
13
Food
191
Gas & Convenience
7
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.4x
Entenmann's 1.4x
Perdue 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
102
Credit
98
Debit
94
Food Stamps
164

When is Aunt Jemima Purchased?

day of week
Sun
19.1%
Mon
13.4%
Tue
12.3%
Wed
12.2%
Thu
11.2%
Fri
14.0%
Sat
17.8%
time of day
Morning
17.4%
Noon
16.6%
Afternoon
32.2%
Evening
26.8%
Late
7.0%

Get More Aunt Jemima Data

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Find Answers to Questions

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Which brands do Aunt Jemima consumers switch to?

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Why do consumers stop buying Aunt Jemima products?

Store front

Which retailers do Aunt Jemima shoppers prefer to shop at?

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What motivates consumers to try Aunt Jemima products?

Research the Aunt Jemima Target Market

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Who actually buys Aunt Jemima? Do these consumers match the intended target market of Aunt Jemima?

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What motivates the target market to buy Aunt Jemima?

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What other target market should Aunt Jemima look at?

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Which other brands have a similar target market?

About Our Aunt Jemima Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.