Aunt Millies Consumer Insights

Who buys Aunt Millies?

A Aunt Millies consumer is generally slightly higher income, Caucasian, and older age. Aunt Millies consumers are more likely to purchase Aunt Millies during larger pantry stocking trips. Brands such as Jennie-O, Johnsonville, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Aunt Millies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aunt Millies Consumer Demographics

demographic
index
Female
102
Male
82
<24
49
25-34
82
35-44
107
45-54
102
55-64
143
65+
94
African American
53
Asian
28
Caucasian
120
Hispanic
21
demographic
index
Has Kids
104
No Kids
92
- $20k
78
$20k-40k
93
$40k-60k
104
$60k-80k
112
$80k-100k
120
$100k-125k
105
$125k +
72
No College
100
College
102
Adv. Degree
92

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Aunt Millies Basket Affinity & Size

brand
basket affinity
Jennie-O 6.6x
Johnsonville 5.8x
Kraft Singles 5.7x
TURKEY KNOB 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
485

Where is Aunt Millies Purchased?

channels
index
Club
79
Dollar
22
Drug
35
Food
44
Gas & Convenience
2
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Farmers Market 1.6x
Kraft Singles 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
89
Credit
128
Debit
74
Food Stamps
159

When is Aunt Millies Purchased?

day of week
Sun
17.5%
Mon
13.2%
Tue
11.4%
Wed
11.0%
Thu
12.0%
Fri
16.9%
Sat
18.0%
time of day
Morning
14.2%
Noon
17.2%
Afternoon
34.7%
Evening
26.5%
Late
7.4%

About Our Aunt Millies Consumer Insights

How do we know who buys Aunt Millies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aunt Millies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.