Aunt Nellie's Consumer Insights

Who buys Aunt Nellie's?

A Aunt Nellie's consumer is generally slightly higher income, Caucasian, and senior age. Aunt Nellie's consumers are more likely to purchase Aunt Nellie's during larger pantry stocking trips. Brands such as Vlasic, Bush's Best, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Aunt Nellie's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.3%
Total Basket $ (median)
$64.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aunt Nellie's Consumer Demographics

demographic
index
Female
95
Male
146
<24
45
25-34
50
35-44
85
45-54
116
55-64
225
65+
386
African American
74
Asian
16
Caucasian
120
Hispanic
24
demographic
index
Has Kids
74
No Kids
160
- $20k
98
$20k-40k
91
$40k-60k
108
$60k-80k
98
$80k-100k
110
$100k-125k
101
$125k +
92
No College
128
College
96
Adv. Degree
84

Understand Aunt Nellie's Consumer Behavior

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Aunt Nellie's Basket Affinity & Size

brand
basket affinity
Vlasic 10.1x
Bush's Best 7.7x
French's 6.6x
Libby's 6.3x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
540

Where is Aunt Nellie's Purchased?

channels
index
Drug
32
Food
105
Gas & Convenience
2
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Maxwell House 1.7x
Marlboro 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
113
Credit
95
Debit
102
Food Stamps
94

When is Aunt Nellie's Purchased?

day of week
Sun
13.7%
Mon
14.0%
Tue
13.4%
Wed
13.2%
Thu
15.0%
Fri
13.5%
Sat
17.3%
time of day
Morning
18.1%
Noon
18.2%
Afternoon
38.9%
Evening
20.3%
Late
4.5%

About Our Aunt Nellie's Consumer Insights

How do we know who buys Aunt Nellie's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aunt Nellie's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.