Aussie Consumer Insights

Who buys Aussie?

A Aussie consumer is generally slightly lower income, Caucasian, and adolescent age. Aussie consumers are more likely to purchase Aussie during larger pantry stocking trips. Brands such as Secret, TRESemme, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Aussie Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.2%
Total Basket $ (median)
$52.42

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aussie Consumer Demographics

demographic
index
Female
102
Male
81
<24
123
25-34
94
35-44
100
45-54
114
55-64
88
65+
68
African American
36
Asian
67
Caucasian
107
Hispanic
93
demographic
index
Has Kids
102
No Kids
96
- $20k
102
$20k-40k
106
$40k-60k
108
$60k-80k
100
$80k-100k
103
$100k-125k
95
$125k +
78
No College
108
College
101
Adv. Degree
87

Understand Aussie Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Aussie Basket Affinity & Size

brand
basket affinity
Secret 8.8x
TRESemme 6.6x
Olay 6.5x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
362

Where is Aussie Purchased?

channels
index
Beauty
30
Club
12
Dollar
229
Drug
122
Food
41
Gas & Convenience
4
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Monster Energy 1.3x
Sunny Meadow 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
96
Credit
92
Debit
115
Food Stamps
58

When is Aussie Purchased?

day of week
Sun
16.9%
Mon
12.4%
Tue
12.8%
Wed
12.0%
Thu
12.2%
Fri
15.5%
Sat
18.2%
time of day
Morning
12.7%
Noon
17.2%
Afternoon
35.3%
Evening
27.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aussie consumers purchase?

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Why do Aussie consumers try new brands?

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Where do Aussie consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aussie Target Market

Arrow and target

Who actually buys Aussie? Do these consumers match the intended target market of Aussie?

Thought bubble

What motivates the target market to purchase Aussie?

magnifying glass

What other target market should Aussie look at?

venn diagram

Which other brands have a similar target market?

About Our Aussie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.