Aussie Aussome Volume Consumer Insights

Who buys Aussie Aussome Volume? A Aussie Aussome Volume consumer is generally slightly higher income, Caucasian, and older age. Aussie Aussome Volume consumers are more likely to purchase Aussie Aussome Volume during larger pantry stocking trips. Brands such as Secret, CoverGirl, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Aussie Aussome Volume Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.43
% of Basket $ (median)
7.1%
Total Basket $ (median)
$48.28

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  • Recent demographic data

Aussie Aussome Volume Consumer Demographics

demographic
index
Female
98
Male
117
<24
94
25-34
104
35-44
88
45-54
104
55-64
135
65+
115
African American
13
Asian
46
Caucasian
114
Hispanic
79
demographic
index
Has Kids
88
No Kids
126
- $20k
93
$20k-40k
106
$40k-60k
94
$60k-80k
116
$80k-100k
125
$100k-125k
91
$125k +
61
No College
121
College
95
Adv. Degree
100

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Aussie Aussome Volume Basket Affinity & Size

brand
basket affinity
Secret 9.8x
CoverGirl 9.4x
TRESemme 7.4x
Scott 6.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
335

Where is Aussie Aussome Volume Purchased?

channels
index
Dollar
578
Drug
115
Food
53
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Yoplait Light 1.4x
Sunny Meadow 1.4x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
98
Credit
98
Debit
109
Food Stamps
70

When is Aussie Aussome Volume Purchased?

day of week
Sun
15.1%
Mon
12.1%
Tue
13.4%
Wed
13.1%
Thu
12.6%
Fri
14.9%
Sat
18.9%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
35.0%
Evening
26.6%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aussie Aussome Volume consumers purchase?

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Why do Aussie Aussome Volume consumers try new brands?

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Where do Aussie Aussome Volume consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aussie Aussome Volume Target Market

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Who actually buys Aussie Aussome Volume? Do these consumers match the intended target market of Aussie Aussome Volume?

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What motivates the target market to purchase Aussie Aussome Volume?

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What other target market should Aussie Aussome Volume look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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