Austin (Crackers) Consumer Insights

Who buys Austin (Crackers)? Austin (Crackers) consumers are generally lower income, Hispanic, and senior age. Austin (Crackers) consumers are more likely to purchase Austin (Crackers) during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Kelloggs Pop Tarts, and Cheez-It also tend to be purchased in the same trip. Sample consumer insights data below.

Austin (Crackers) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.82

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Austin (Crackers) Consumer Demographics

demographic
index
Female
100
Male
95
<24
82
25-34
89
35-44
102
45-54
112
55-64
92
65+
142
African American
102
Asian
38
Caucasian
107
Hispanic
107
demographic
index
Has Kids
105
No Kids
88
- $20k
96
$20k-40k
112
$40k-60k
112
$60k-80k
112
$80k-100k
98
$100k-125k
86
$125k +
63
No College
132
College
96
Adv. Degree
79

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Austin (Crackers) Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 6.0x
Kelloggs Pop Tarts 5.8x
Cheez-It 4.4x
Maruchan Ramen 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
486

Where is Austin (Crackers) Purchased?

channels
index
Club
303
Dollar
86
Drug
16
Food
27
Gas & Convenience
1
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Party Pizza 1.6x
Farmers Market 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
98
Credit
96
Debit
103
Food Stamps
134

When is Austin (Crackers) Purchased?

day of week
Sun
16.4%
Mon
13.9%
Tue
12.9%
Wed
11.8%
Thu
13.8%
Fri
14.6%
Sat
16.7%
time of day
Morning
18.2%
Noon
18.3%
Afternoon
34.1%
Evening
24.8%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Austin (Crackers) consumers purchase?

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Why do Austin (Crackers) consumers try new brands?

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Where do Austin (Crackers) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Austin (Crackers) Target Market

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Who actually buys Austin (Crackers)? Do these consumers match the intended target market of Austin (Crackers)?

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What motivates the target market to purchase Austin (Crackers)?

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What other target market should Austin (Crackers) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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