Austin (Crackers) Consumer Insights

Who buys Austin (Crackers)?

A Austin (Crackers) consumer is generally lower income, Hispanic, and senior age. Austin (Crackers) consumers are more likely to purchase Austin (Crackers) during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Kelloggs Pop Tarts, and Cheez-It also tend to be purchased in the same trip. See sample consumer insights data below.

Austin (Crackers) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Austin (Crackers) Consumer Demographics

demographic
index
Female
100
Male
95
<24
82
25-34
89
35-44
102
45-54
112
55-64
92
65+
142
African American
102
Asian
38
Caucasian
107
Hispanic
107
demographic
index
Has Kids
105
No Kids
88
- $20k
96
$20k-40k
112
$40k-60k
112
$60k-80k
112
$80k-100k
98
$100k-125k
86
$125k +
63
No College
132
College
96
Adv. Degree
79

Understand Austin (Crackers) Consumer Behavior

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Austin (Crackers) Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 6.0x
Kelloggs Pop Tarts 5.8x
Cheez-It 4.4x
Maruchan Ramen 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
486

Where is Austin (Crackers) Purchased?

channels
index
Club
303
Dollar
86
Drug
16
Food
27
Gas & Convenience
1
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Party Pizza 1.6x
Farmers Market 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
98
Credit
96
Debit
103
Food Stamps
134

When is Austin (Crackers) Purchased?

day of week
Sun
16.4%
Mon
13.9%
Tue
12.9%
Wed
11.8%
Thu
13.8%
Fri
14.6%
Sat
16.7%
time of day
Morning
18.2%
Noon
18.3%
Afternoon
34.1%
Evening
24.8%
Late
4.6%

Get More Austin (Crackers) Data

Contact us for the latest Austin (Crackers) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Austin (Crackers) consumers switch to?

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Why do consumers stop buying Austin (Crackers) products?

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Which retailers do Austin (Crackers) shoppers prefer to shop at?

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What motivates consumers to try Austin (Crackers) products?

Research the Austin (Crackers) Target Market

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Who actually buys Austin (Crackers)? Do these consumers match the intended target market of Austin (Crackers)?

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What motivates the target market to buy Austin (Crackers)?

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What other target market should Austin (Crackers) look at?

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Which other brands have a similar target market?

About Our Austin (Crackers) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.