Aveeno Consumer Insights

Who buys Aveeno?

A Aveeno consumer is generally very high income, Asian, and young adult age. Aveeno consumers are more likely to purchase Aveeno during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Aveeno Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.39
% of Basket $ (median)
15.1%
Total Basket $ (median)
$55.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aveeno Consumer Demographics

demographic
index
Female
99
Male
114
<24
112
25-34
124
35-44
99
45-54
77
55-64
81
65+
87
African American
107
Asian
234
Caucasian
82
Hispanic
132
demographic
index
Has Kids
97
No Kids
107
- $20k
97
$20k-40k
92
$40k-60k
98
$60k-80k
94
$80k-100k
99
$100k-125k
99
$125k +
128
No College
76
College
102
Adv. Degree
117

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Aveeno Basket Affinity & Size

brand
basket affinity
Neutrogena 11.8x
Olay 8.2x
Listerine 8.1x
Dove 7.9x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
258

Where is Aveeno Purchased?

channels
index
Beauty
264
Club
110
Dollar
11
Drug
345
Food
37
Gas & Convenience
1
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Huggies 1.3x
Archer Farms 1.3x
Gerber 1.3x

How Did They Pay?

method
index
Cash
91
Credit
109
Debit
99
Food Stamps
33

When is Aveeno Purchased?

day of week
Sun
16.1%
Mon
13.1%
Tue
12.1%
Wed
12.6%
Thu
13.0%
Fri
15.6%
Sat
17.5%
time of day
Morning
14.0%
Noon
18.1%
Afternoon
34.6%
Evening
26.7%
Late
6.6%

Get More Aveeno Data

Contact us for the latest Aveeno consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aveeno consumers switch to?

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Why do consumers stop buying Aveeno products?

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Which retailers do Aveeno shoppers prefer to shop at?

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What motivates consumers to try Aveeno products?

Research the Aveeno Target Market

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Who actually buys Aveeno? Do these consumers match the intended target market of Aveeno?

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What motivates the target market to buy Aveeno?

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What other target market should Aveeno look at?

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Which other brands have a similar target market?

About Our Aveeno Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.