Aveeno Active Naturals Consumer Insights

Who buys Aveeno Active Naturals?

A Aveeno Active Naturals consumer is generally higher income, Asian, and young adult age. Aveeno Active Naturals consumers are more likely to purchase Aveeno Active Naturals during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Aveeno Active Naturals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.09
% of Basket $ (median)
9.1%
Total Basket $ (median)
$44.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aveeno Active Naturals Consumer Demographics

demographic
index
Female
97
Male
128
<24
119
25-34
130
35-44
99
45-54
82
55-64
59
65+
63
African American
86
Asian
159
Caucasian
94
Hispanic
96
demographic
index
Has Kids
97
No Kids
107
- $20k
83
$20k-40k
83
$40k-60k
105
$60k-80k
101
$80k-100k
98
$100k-125k
114
$125k +
114
No College
75
College
100
Adv. Degree
130

Understand Aveeno Active Naturals Consumer Behavior

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Aveeno Active Naturals Basket Affinity & Size

brand
basket affinity
Neutrogena 11.3x
Listerine 9.5x
Oral-B 9.1x
Swiffer 7.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
280

Where is Aveeno Active Naturals Purchased?

channels
index
Beauty
36
Drug
264
Food
10
Mass
173
regions
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What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Listerine 1.4x
Gerber Graduates 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
114
Food Stamps
31

When is Aveeno Active Naturals Purchased?

day of week
Sun
15.4%
Mon
11.1%
Tue
13.3%
Wed
11.6%
Thu
14.0%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
34.3%
Evening
27.0%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aveeno Active Naturals consumers purchase?

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Why do Aveeno Active Naturals consumers try new brands?

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Where do Aveeno Active Naturals consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aveeno Active Naturals Target Market

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Who actually buys Aveeno Active Naturals? Do these consumers match the intended target market of Aveeno Active Naturals?

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What motivates the target market to purchase Aveeno Active Naturals?

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What other target market should Aveeno Active Naturals look at?

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Which other brands have a similar target market?

About Our Aveeno Active Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.