Aveeno Active Naturals Consumer Insights

Who buys Aveeno Active Naturals?

A Aveeno Active Naturals consumer is generally higher income, Asian, and young adult age. Aveeno Active Naturals consumers are more likely to purchase Aveeno Active Naturals during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Aveeno Active Naturals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.09
% of Basket $ (median)
9.1%
Total Basket $ (median)
$44.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aveeno Active Naturals Consumer Demographics

demographic
index
Female
97
Male
128
<24
119
25-34
130
35-44
99
45-54
82
55-64
59
65+
63
African American
86
Asian
159
Caucasian
94
Hispanic
96
demographic
index
Has Kids
97
No Kids
107
- $20k
83
$20k-40k
83
$40k-60k
105
$60k-80k
101
$80k-100k
98
$100k-125k
114
$125k +
114
No College
75
College
100
Adv. Degree
130

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Aveeno Active Naturals Basket Affinity & Size

brand
basket affinity
Neutrogena 11.3x
Listerine 9.5x
Oral-B 9.1x
Swiffer 7.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
280

Where is Aveeno Active Naturals Purchased?

channels
index
Beauty
36
Drug
264
Food
10
Mass
173
regions
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What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Listerine 1.4x
Gerber Graduates 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
114
Food Stamps
31

When is Aveeno Active Naturals Purchased?

day of week
Sun
15.4%
Mon
11.1%
Tue
13.3%
Wed
11.6%
Thu
14.0%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
34.3%
Evening
27.0%
Late
9.5%

Get More Aveeno Active Naturals Data

Contact us for the latest Aveeno Active Naturals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aveeno Active Naturals consumers switch to?

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Why do consumers stop buying Aveeno Active Naturals products?

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Which retailers do Aveeno Active Naturals shoppers prefer to shop at?

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What motivates consumers to try Aveeno Active Naturals products?

Research the Aveeno Active Naturals Target Market

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Who actually buys Aveeno Active Naturals? Do these consumers match the intended target market of Aveeno Active Naturals?

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What motivates the target market to purchase Aveeno Active Naturals?

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What other target market should Aveeno Active Naturals look at?

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Which other brands have a similar target market?

About Our Aveeno Active Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.