Aveeno Baby Essential Consumer Insights

Who buys Aveeno Baby Essential ? A Aveeno Baby Essential consumer is generally very high income, Asian, and young adult age. Aveeno Baby Essential consumers are more likely to purchase Aveeno Baby Essential during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Aveeno Baby Essential Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
11.9%
Total Basket $ (median)
$66.90

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aveeno Baby Essential Consumer Demographics

demographic
index
Female
100
Male
104
<24
79
25-34
151
35-44
108
45-54
47
55-64
51
65+
38
African American
149
Asian
230
Caucasian
80
Hispanic
138
demographic
index
Has Kids
119
No Kids
57
- $20k
83
$20k-40k
100
$40k-60k
93
$60k-80k
91
$80k-100k
103
$100k-125k
103
$125k +
130
No College
65
College
102
Adv. Degree
131

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Aveeno Baby Essential Basket Affinity & Size

brand
basket affinity
Gerber Graduates 13.7x
Gerber 11.0x
Archer Farms 8.3x
Listerine 7.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
295

Where is Aveeno Baby Essential Purchased?

channels
index
Beauty
46
Club
33
Dollar
7
Drug
122
Food
31
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Huggies 1.9x
Gerber 1.9x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
74
Credit
96
Debit
111
Food Stamps
65

When is Aveeno Baby Essential Purchased?

day of week
Sun
15.7%
Mon
12.3%
Tue
12.2%
Wed
12.1%
Thu
13.5%
Fri
15.3%
Sat
19.0%
time of day
Morning
14.6%
Noon
19.6%
Afternoon
32.7%
Evening
25.2%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aveeno Baby Essential consumers purchase?

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Why do Aveeno Baby Essential consumers try new brands?

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Where do Aveeno Baby Essential consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aveeno Baby Essential Target Market

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Who actually buys Aveeno Baby Essential ? Do these consumers match the intended target market of Aveeno Baby Essential ?

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What motivates the target market to purchase Aveeno Baby Essential ?

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What other target market should Aveeno Baby Essential look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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