Aveeno Baby Essential Consumer Insights

Who buys Aveeno Baby Essential ?

A Aveeno Baby Essential consumer is generally very high income, Asian, and young adult age. Aveeno Baby Essential consumers are more likely to purchase Aveeno Baby Essential during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Aveeno Baby Essential Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
11.9%
Total Basket $ (median)
$66.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aveeno Baby Essential Consumer Demographics

demographic
index
Female
100
Male
104
<24
79
25-34
151
35-44
108
45-54
47
55-64
51
65+
38
African American
149
Asian
230
Caucasian
80
Hispanic
138
demographic
index
Has Kids
119
No Kids
57
- $20k
83
$20k-40k
100
$40k-60k
93
$60k-80k
91
$80k-100k
103
$100k-125k
103
$125k +
130
No College
65
College
102
Adv. Degree
131

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Aveeno Baby Essential Basket Affinity & Size

brand
basket affinity
Gerber Graduates 13.7x
Gerber 11.0x
Archer Farms 8.3x
Listerine 7.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
295

Where is Aveeno Baby Essential Purchased?

channels
index
Beauty
46
Club
33
Dollar
7
Drug
122
Food
31
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Huggies 1.9x
Gerber 1.9x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
74
Credit
96
Debit
111
Food Stamps
65

When is Aveeno Baby Essential Purchased?

day of week
Sun
15.7%
Mon
12.3%
Tue
12.2%
Wed
12.1%
Thu
13.5%
Fri
15.3%
Sat
19.0%
time of day
Morning
14.6%
Noon
19.6%
Afternoon
32.7%
Evening
25.2%
Late
8.0%

Get More Aveeno Baby Essential Data

Contact us for the latest Aveeno Baby Essential consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aveeno Baby Essential consumers switch to?

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Why do consumers stop buying Aveeno Baby Essential products?

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Which retailers do Aveeno Baby Essential shoppers prefer to shop at?

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What motivates consumers to try Aveeno Baby Essential products?

Research the Aveeno Baby Essential Target Market

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Who actually buys Aveeno Baby Essential ? Do these consumers match the intended target market of Aveeno Baby Essential ?

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What motivates the target market to buy Aveeno Baby Essential ?

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What other target market should Aveeno Baby Essential look at?

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Which other brands have a similar target market?

About Our Aveeno Baby Essential Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.