Aveeno Positively Nourishing Consumer Insights

Who buys Aveeno Positively Nourishing? Aveeno Positively Nourishing consumers are generally lower income, Asian, and young adult age. Aveeno Positively Nourishing consumers are more likely to purchase Aveeno Positively Nourishing during larger pantry stocking trips. Brands such as Olay, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Aveeno Positively Nourishing Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.1%
Total Basket $ (median)
$59.20

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aveeno Positively Nourishing Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
139
35-44
95
45-54
71
55-64
76
65+
90
African American
159
Asian
176
Caucasian
81
Hispanic
158
demographic
index
Has Kids
96
No Kids
109
- $20k
83
$20k-40k
113
$40k-60k
100
$60k-80k
107
$80k-100k
100
$100k-125k
106
$125k +
76
No College
74
College
106
Adv. Degree
103

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Aveeno Positively Nourishing Basket Affinity & Size

brand
basket affinity
Olay 10.6x
Neutrogena 9.7x
Secret 8.5x
Oral-B 7.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
319

Where is Aveeno Positively Nourishing Purchased?

channels
index
Beauty
22
Club
30
Drug
161
Food
11
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.6x
King's Hawaiian 1.6x
Nutella 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
85
Credit
95
Debit
108
Food Stamps
44

When is Aveeno Positively Nourishing Purchased?

day of week
Sun
14.8%
Mon
14.4%
Tue
11.9%
Wed
12.3%
Thu
12.1%
Fri
16.1%
Sat
18.4%
time of day
Morning
12.8%
Noon
16.7%
Afternoon
32.4%
Evening
29.2%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aveeno Positively Nourishing consumers purchase?

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Why do Aveeno Positively Nourishing consumers try new brands?

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Where do Aveeno Positively Nourishing consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aveeno Positively Nourishing Target Market

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Who actually buys Aveeno Positively Nourishing? Do these consumers match the intended target market of Aveeno Positively Nourishing?

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What motivates the target market to purchase Aveeno Positively Nourishing?

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What other target market should Aveeno Positively Nourishing look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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