Aveeno Positively Nourishing Consumer Insights

Who buys Aveeno Positively Nourishing?

A Aveeno Positively Nourishing consumer is generally lower income, Asian, and young adult age. Aveeno Positively Nourishing consumers are more likely to purchase Aveeno Positively Nourishing during larger pantry stocking trips. Brands such as Olay, Neutrogena, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Aveeno Positively Nourishing Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.1%
Total Basket $ (median)
$59.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aveeno Positively Nourishing Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
139
35-44
95
45-54
71
55-64
76
65+
90
African American
159
Asian
176
Caucasian
81
Hispanic
158
demographic
index
Has Kids
96
No Kids
109
- $20k
83
$20k-40k
113
$40k-60k
100
$60k-80k
107
$80k-100k
100
$100k-125k
106
$125k +
76
No College
74
College
106
Adv. Degree
103

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Aveeno Positively Nourishing Basket Affinity & Size

brand
basket affinity
Olay 10.6x
Neutrogena 9.7x
Secret 8.5x
Oral-B 7.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
319

Where is Aveeno Positively Nourishing Purchased?

channels
index
Beauty
22
Club
30
Drug
161
Food
11
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.6x
King's Hawaiian 1.6x
Nutella 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
85
Credit
95
Debit
108
Food Stamps
44

When is Aveeno Positively Nourishing Purchased?

day of week
Sun
14.8%
Mon
14.4%
Tue
11.9%
Wed
12.3%
Thu
12.1%
Fri
16.1%
Sat
18.4%
time of day
Morning
12.8%
Noon
16.7%
Afternoon
32.4%
Evening
29.2%
Late
8.8%

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Find Answers to Questions

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Which brands do Aveeno Positively Nourishing consumers switch to?

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Why do consumers stop buying Aveeno Positively Nourishing products?

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Which retailers do Aveeno Positively Nourishing shoppers prefer to shop at?

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What motivates consumers to try Aveeno Positively Nourishing products?

Research the Aveeno Positively Nourishing Target Market

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Who actually buys Aveeno Positively Nourishing? Do these consumers match the intended target market of Aveeno Positively Nourishing?

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What motivates the target market to buy Aveeno Positively Nourishing?

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What other target market should Aveeno Positively Nourishing look at?

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Which other brands have a similar target market?

About Our Aveeno Positively Nourishing Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.