Aveeno Positively Radiant Consumer Insights

Who buys Aveeno Positively Radiant?

A Aveeno Positively Radiant consumer is generally very high income, Asian, and senior age. Aveeno Positively Radiant consumers are more likely to purchase Aveeno Positively Radiant during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Aveeno Positively Radiant Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.54
% of Basket $ (median)
16.4%
Total Basket $ (median)
$82.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aveeno Positively Radiant Consumer Demographics

demographic
index
Female
98
Male
121
<24
112
25-34
103
35-44
100
45-54
93
55-64
98
65+
116
African American
91
Asian
209
Caucasian
88
Hispanic
105
demographic
index
Has Kids
88
No Kids
128
- $20k
83
$20k-40k
83
$40k-60k
93
$60k-80k
100
$80k-100k
99
$100k-125k
93
$125k +
154
No College
74
College
103
Adv. Degree
117

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Aveeno Positively Radiant Basket Affinity & Size

brand
basket affinity
Neutrogena 23.1x
Olay 11.1x
Glade 10.2x
Listerine 9.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
264

Where is Aveeno Positively Radiant Purchased?

channels
index
Beauty
634
Club
124
Dollar
2
Drug
195
Food
22
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Archer Farms 1.4x
Driscoll's 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
77
Credit
117
Debit
102
Food Stamps
28

When is Aveeno Positively Radiant Purchased?

day of week
Sun
16.6%
Mon
13.4%
Tue
11.6%
Wed
11.7%
Thu
13.5%
Fri
15.6%
Sat
17.7%
time of day
Morning
14.7%
Noon
18.7%
Afternoon
36.4%
Evening
24.4%
Late
5.8%

Get More Aveeno Positively Radiant Data

Contact us for the latest Aveeno Positively Radiant consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Aveeno Positively Radiant consumers switch to?

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Why do consumers stop buying Aveeno Positively Radiant products?

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Which retailers do Aveeno Positively Radiant shoppers prefer to shop at?

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What motivates consumers to try Aveeno Positively Radiant products?

Research the Aveeno Positively Radiant Target Market

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Who actually buys Aveeno Positively Radiant? Do these consumers match the intended target market of Aveeno Positively Radiant?

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What motivates the target market to buy Aveeno Positively Radiant?

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What other target market should Aveeno Positively Radiant look at?

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Which other brands have a similar target market?

About Our Aveeno Positively Radiant Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.