Aveeno Positively Radiant Consumer Insights

Who buys Aveeno Positively Radiant? Aveeno Positively Radiant consumers are generally very high income, Asian, and senior age. Aveeno Positively Radiant consumers are more likely to purchase Aveeno Positively Radiant during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Aveeno Positively Radiant Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.54
% of Basket $ (median)
16.4%
Total Basket $ (median)
$82.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aveeno Positively Radiant Consumer Demographics

demographic
index
Female
98
Male
121
<24
112
25-34
103
35-44
100
45-54
93
55-64
98
65+
116
African American
91
Asian
209
Caucasian
88
Hispanic
105
demographic
index
Has Kids
88
No Kids
128
- $20k
83
$20k-40k
83
$40k-60k
93
$60k-80k
100
$80k-100k
99
$100k-125k
93
$125k +
154
No College
74
College
103
Adv. Degree
117

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Aveeno Positively Radiant Basket Affinity & Size

brand
basket affinity
Neutrogena 23.1x
Olay 11.1x
Glade 10.2x
Listerine 9.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
264

Where is Aveeno Positively Radiant Purchased?

channels
index
Beauty
634
Club
124
Dollar
2
Drug
195
Food
22
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Archer Farms 1.4x
Driscoll's 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
77
Credit
117
Debit
102
Food Stamps
28

When is Aveeno Positively Radiant Purchased?

day of week
Sun
16.6%
Mon
13.4%
Tue
11.6%
Wed
11.7%
Thu
13.5%
Fri
15.6%
Sat
17.7%
time of day
Morning
14.7%
Noon
18.7%
Afternoon
36.4%
Evening
24.4%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aveeno Positively Radiant consumers purchase?

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Why do Aveeno Positively Radiant consumers try new brands?

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Where do Aveeno Positively Radiant consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aveeno Positively Radiant Target Market

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Who actually buys Aveeno Positively Radiant? Do these consumers match the intended target market of Aveeno Positively Radiant?

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What motivates the target market to purchase Aveeno Positively Radiant?

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What other target market should Aveeno Positively Radiant look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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