Avent Consumer Insights

Who buys Avent?

A Avent consumer is generally lower income, Asian, and young adult age. Avent consumers are more likely to purchase Avent during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Avent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.68
% of Basket $ (median)
6.7%
Total Basket $ (median)
$70.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Avent Consumer Demographics

demographic
index
Female
100
Male
104
<24
161
25-34
182
35-44
85
45-54
42
55-64
47
65+
36
African American
91
Asian
179
Caucasian
87
Hispanic
146
demographic
index
Has Kids
110
No Kids
77
- $20k
108
$20k-40k
115
$40k-60k
108
$60k-80k
105
$80k-100k
102
$100k-125k
85
$125k +
66
No College
93
College
102
Adv. Degree
98

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Avent Basket Affinity & Size

brand
basket affinity
Gerber Graduates 12.9x
Gerber 12.1x
Prego 6.8x
Bertolli 6.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
342

Where is Avent Purchased?

channels
index
Beauty
74
Dollar
0
Drug
102
Food
20
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.9x
Huggies 1.7x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
92
Credit
86
Debit
118
Food Stamps
86

When is Avent Purchased?

day of week
Sun
15.1%
Mon
13.3%
Tue
12.4%
Wed
12.5%
Thu
14.8%
Fri
14.6%
Sat
17.3%
time of day
Morning
12.9%
Noon
16.6%
Afternoon
34.7%
Evening
27.2%
Late
8.5%

About Our Avent Consumer Insights

How do we know who buys Avent? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Avent consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.