Avon Consumer Insights

Who buys Avon? A Avon consumer is generally lower income, African American, and adolescent age. Avon consumers are more likely to purchase Avon during larger pantry stocking trips. Brands such as Thomas (Bread), Kraft Philadelphia, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Avon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$56.92

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Avon Consumer Demographics

demographic
index
Female
103
Male
74
<24
128
25-34
93
35-44
104
45-54
97
55-64
109
65+
69
African American
124
Asian
72
Caucasian
107
Hispanic
64
demographic
index
Has Kids
99
No Kids
102
- $20k
106
$20k-40k
129
$40k-60k
86
$60k-80k
94
$80k-100k
102
$100k-125k
109
$125k +
75
No College
90
College
96
Adv. Degree
131

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Avon Basket Affinity & Size

brand
basket affinity
Thomas (Bread) 14.7x
Kraft Philadelphia 8.5x
French's 5.4x
YoCrunch 5.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
398

Where is Avon Purchased?

channels
index
Dollar
317
Drug
55
Food
111
Gas & Convenience
20
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Kelloggs Frosted Mini Wheat 1.5x
Thomas (Bread) 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
95
Food Stamps
118

When is Avon Purchased?

day of week
Sun
18.2%
Mon
13.8%
Tue
12.3%
Wed
12.0%
Thu
12.8%
Fri
15.2%
Sat
15.8%
time of day
Morning
16.0%
Noon
18.3%
Afternoon
34.4%
Evening
24.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Avon consumers purchase?

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Why do Avon consumers try new brands?

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Where do Avon consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Avon Target Market

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Who actually buys Avon? Do these consumers match the intended target market of Avon?

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What motivates the target market to purchase Avon?

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What other target market should Avon look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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