Avon Consumer Insights

Who buys Avon?

A Avon consumer is generally lower income, African American, and adolescent age. Avon consumers are more likely to purchase Avon during larger pantry stocking trips. Brands such as Thomas (Bread), Kraft Philadelphia, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Avon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$56.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Avon Consumer Demographics

demographic
index
Female
103
Male
74
<24
128
25-34
93
35-44
104
45-54
97
55-64
109
65+
69
African American
124
Asian
72
Caucasian
107
Hispanic
64
demographic
index
Has Kids
99
No Kids
102
- $20k
106
$20k-40k
129
$40k-60k
86
$60k-80k
94
$80k-100k
102
$100k-125k
109
$125k +
75
No College
90
College
96
Adv. Degree
131

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Avon Basket Affinity & Size

brand
basket affinity
Thomas (Bread) 14.7x
Kraft Philadelphia 8.5x
French's 5.4x
YoCrunch 5.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
398

Where is Avon Purchased?

channels
index
Dollar
317
Drug
55
Food
111
Gas & Convenience
20
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Kelloggs Frosted Mini Wheat 1.5x
Thomas (Bread) 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
95
Food Stamps
118

When is Avon Purchased?

day of week
Sun
18.2%
Mon
13.8%
Tue
12.3%
Wed
12.0%
Thu
12.8%
Fri
15.2%
Sat
15.8%
time of day
Morning
16.0%
Noon
18.3%
Afternoon
34.4%
Evening
24.8%
Late
6.6%

About Our Avon Consumer Insights

How do we know who buys Avon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Avon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.