Avon Consumer Insights

Who buys Avon?

A Avon consumer is generally lower income, African American, and adolescent age. Avon consumers are more likely to purchase Avon during larger pantry stocking trips. Brands such as Thomas (Bread), Kraft Philadelphia, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Avon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$56.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Avon Consumer Demographics

demographic
index
Female
103
Male
74
<24
128
25-34
93
35-44
104
45-54
97
55-64
109
65+
69
African American
124
Asian
72
Caucasian
107
Hispanic
64
demographic
index
Has Kids
99
No Kids
102
- $20k
106
$20k-40k
129
$40k-60k
86
$60k-80k
94
$80k-100k
102
$100k-125k
109
$125k +
75
No College
90
College
96
Adv. Degree
131

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Avon Basket Affinity & Size

brand
basket affinity
Thomas (Bread) 14.7x
Kraft Philadelphia 8.5x
French's 5.4x
YoCrunch 5.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
398

Where is Avon Purchased?

channels
index
Dollar
317
Drug
55
Food
111
Gas & Convenience
20
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Kelloggs Frosted Mini Wheat 1.5x
Thomas (Bread) 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
95
Food Stamps
118

When is Avon Purchased?

day of week
Sun
18.2%
Mon
13.8%
Tue
12.3%
Wed
12.0%
Thu
12.8%
Fri
15.2%
Sat
15.8%
time of day
Morning
16.0%
Noon
18.3%
Afternoon
34.4%
Evening
24.8%
Late
6.6%

Get More Avon Data

Contact us for the latest Avon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Avon consumers switch to?

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Why do consumers stop buying Avon products?

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Which retailers do Avon shoppers prefer to shop at?

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What motivates consumers to try Avon products?

Research the Avon Target Market

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Who actually buys Avon? Do these consumers match the intended target market of Avon?

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What motivates the target market to purchase Avon?

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What other target market should Avon look at?

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Which other brands have a similar target market?

About Our Avon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.