Axe Consumer Insights

Who buys Axe?

A Axe consumer is generally very low income, Hispanic, and young adult age. Axe consumers are more likely to purchase Axe during larger pantry stocking trips. Brands such as TRESemme, Dove, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.84
% of Basket $ (median)
9.9%
Total Basket $ (median)
$48.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Consumer Demographics

demographic
index
Female
100
Male
96
<24
107
25-34
113
35-44
104
45-54
96
55-64
66
65+
44
African American
94
Asian
100
Caucasian
96
Hispanic
134
demographic
index
Has Kids
105
No Kids
89
- $20k
123
$20k-40k
115
$40k-60k
107
$60k-80k
100
$80k-100k
89
$100k-125k
85
$125k +
80
No College
119
College
100
Adv. Degree
76

Understand Axe Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Axe Basket Affinity & Size

brand
basket affinity
TRESemme 11.0x
Dove 8.4x
Suave 8.2x
Secret 6.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
329

Where is Axe Purchased?

channels
index
Beauty
20
Club
17
Dollar
92
Drug
221
Food
48
Gas & Convenience
2
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.4x
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
122
Credit
82
Debit
105
Food Stamps
51

When is Axe Purchased?

day of week
Sun
18.0%
Mon
12.0%
Tue
12.0%
Wed
12.2%
Thu
11.9%
Fri
15.6%
Sat
18.3%
time of day
Morning
14.5%
Noon
16.0%
Afternoon
32.7%
Evening
28.2%
Late
8.6%

About Our Axe Consumer Insights

How do we know who buys Axe? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Axe consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.