Axe Anarchy Consumer Insights

Who buys Axe Anarchy? A Axe Anarchy consumer is generally very low income, Hispanic, and adolescent age. Axe Anarchy consumers are more likely to purchase Axe Anarchy during larger pantry stocking trips. Brands such as Secret, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Axe Anarchy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.1%
Total Basket $ (median)
$43.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Axe Anarchy Consumer Demographics

demographic
index
Female
101
Male
90
<24
135
25-34
109
35-44
105
45-54
94
55-64
66
65+
37
African American
99
Asian
72
Caucasian
98
Hispanic
129
demographic
index
Has Kids
106
No Kids
85
- $20k
161
$20k-40k
127
$40k-60k
110
$60k-80k
96
$80k-100k
76
$100k-125k
76
$125k +
63
No College
140
College
97
Adv. Degree
68

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Axe Anarchy Basket Affinity & Size

brand
basket affinity
Secret 10.0x
TRESemme 9.4x
Dove 7.4x
Febreze 6.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
333

Where is Axe Anarchy Purchased?

channels
index
Beauty
9
Dollar
79
Drug
188
Food
19
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Marlboro 1.6x
Monster Energy 1.5x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
138
Credit
76
Debit
106
Food Stamps
62

When is Axe Anarchy Purchased?

day of week
Sun
17.1%
Mon
12.1%
Tue
11.3%
Wed
11.0%
Thu
12.3%
Fri
17.7%
Sat
18.5%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
31.4%
Evening
28.4%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Axe Anarchy consumers purchase?

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Why do Axe Anarchy consumers try new brands?

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Where do Axe Anarchy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Axe Anarchy Target Market

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Who actually buys Axe Anarchy? Do these consumers match the intended target market of Axe Anarchy?

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What motivates the target market to purchase Axe Anarchy?

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What other target market should Axe Anarchy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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