Axe Anarchy Consumer Insights

Who buys Axe Anarchy?

A Axe Anarchy consumer is generally very low income, Hispanic, and adolescent age. Axe Anarchy consumers are more likely to purchase Axe Anarchy during larger pantry stocking trips. Brands such as Secret, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Anarchy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.1%
Total Basket $ (median)
$43.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Anarchy Consumer Demographics

demographic
index
Female
101
Male
90
<24
135
25-34
109
35-44
105
45-54
94
55-64
66
65+
37
African American
99
Asian
72
Caucasian
98
Hispanic
129
demographic
index
Has Kids
106
No Kids
85
- $20k
161
$20k-40k
127
$40k-60k
110
$60k-80k
96
$80k-100k
76
$100k-125k
76
$125k +
63
No College
140
College
97
Adv. Degree
68

Understand Axe Anarchy Consumer Behavior

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Axe Anarchy Basket Affinity & Size

brand
basket affinity
Secret 10.0x
TRESemme 9.4x
Dove 7.4x
Febreze 6.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
333

Where is Axe Anarchy Purchased?

channels
index
Beauty
9
Dollar
79
Drug
188
Food
19
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Marlboro 1.6x
Monster Energy 1.5x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
138
Credit
76
Debit
106
Food Stamps
62

When is Axe Anarchy Purchased?

day of week
Sun
17.1%
Mon
12.1%
Tue
11.3%
Wed
11.0%
Thu
12.3%
Fri
17.7%
Sat
18.5%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
31.4%
Evening
28.4%
Late
9.4%

About Our Axe Anarchy Consumer Insights

How do we know who buys Axe Anarchy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Axe Anarchy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.