Axe Apollo Consumer Insights

Who buys Axe Apollo?

A Axe Apollo consumer is generally very low income, Hispanic, and young adult age. Axe Apollo consumers are more likely to purchase Axe Apollo during larger pantry stocking trips. Brands such as TRESemme, Dove, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Apollo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.2%
Total Basket $ (median)
$39.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Apollo Consumer Demographics

demographic
index
Female
102
Male
81
<24
109
25-34
113
35-44
106
45-54
95
55-64
55
65+
36
African American
88
Asian
112
Caucasian
96
Hispanic
130
demographic
index
Has Kids
107
No Kids
83
- $20k
125
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
94
$100k-125k
90
$125k +
80
No College
114
College
102
Adv. Degree
74

Understand Axe Apollo Consumer Behavior

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Axe Apollo Basket Affinity & Size

brand
basket affinity
TRESemme 11.5x
Dove 8.7x
Secret 8.4x
Oral-B 7.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
311

Where is Axe Apollo Purchased?

channels
index
Beauty
3
Club
0
Dollar
107
Drug
312
Food
20
Gas & Convenience
1
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
CoverGirl 1.4x
TRESemme 1.4x
Powerade 1.4x

How Did They Pay?

method
index
Cash
131
Credit
76
Debit
106
Food Stamps
38

When is Axe Apollo Purchased?

day of week
Sun
18.1%
Mon
12.2%
Tue
12.4%
Wed
11.4%
Thu
12.4%
Fri
16.0%
Sat
17.5%
time of day
Morning
14.6%
Noon
15.7%
Afternoon
33.0%
Evening
27.6%
Late
9.2%

Get More Axe Apollo Data

Contact us for the latest Axe Apollo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Axe Apollo consumers switch to?

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Why do consumers stop buying Axe Apollo products?

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Which retailers do Axe Apollo shoppers prefer to shop at?

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What motivates consumers to try Axe Apollo products?

Research the Axe Apollo Target Market

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Who actually buys Axe Apollo? Do these consumers match the intended target market of Axe Apollo?

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What motivates the target market to purchase Axe Apollo?

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What other target market should Axe Apollo look at?

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Which other brands have a similar target market?

About Our Axe Apollo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.