Axe Apollo Consumer Insights

Who buys Axe Apollo?

A Axe Apollo consumer is generally very low income, Hispanic, and young adult age. Axe Apollo consumers are more likely to purchase Axe Apollo during larger pantry stocking trips. Brands such as TRESemme, Dove, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Axe Apollo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.2%
Total Basket $ (median)
$39.16

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Axe Apollo Consumer Demographics

demographic
index
Female
102
Male
81
<24
109
25-34
113
35-44
106
45-54
95
55-64
55
65+
36
African American
88
Asian
112
Caucasian
96
Hispanic
130
demographic
index
Has Kids
107
No Kids
83
- $20k
125
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
94
$100k-125k
90
$125k +
80
No College
114
College
102
Adv. Degree
74

Understand Axe Apollo Consumer Behavior

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Axe Apollo Basket Affinity & Size

brand
basket affinity
TRESemme 11.5x
Dove 8.7x
Secret 8.4x
Oral-B 7.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
311

Where is Axe Apollo Purchased?

channels
index
Beauty
3
Club
0
Dollar
107
Drug
312
Food
20
Gas & Convenience
1
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
CoverGirl 1.4x
TRESemme 1.4x
Powerade 1.4x

How Did They Pay?

method
index
Cash
131
Credit
76
Debit
106
Food Stamps
38

When is Axe Apollo Purchased?

day of week
Sun
18.1%
Mon
12.2%
Tue
12.4%
Wed
11.4%
Thu
12.4%
Fri
16.0%
Sat
17.5%
time of day
Morning
14.6%
Noon
15.7%
Afternoon
33.0%
Evening
27.6%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Axe Apollo consumers purchase?

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Why do Axe Apollo consumers try new brands?

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Where do Axe Apollo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Axe Apollo Target Market

Arrow and target

Who actually buys Axe Apollo? Do these consumers match the intended target market of Axe Apollo?

Thought bubble

What motivates the target market to purchase Axe Apollo?

magnifying glass

What other target market should Axe Apollo look at?

venn diagram

Which other brands have a similar target market?

About Our Axe Apollo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.