Axe Dark Temptation Consumer Insights

Who buys Axe Dark Temptation?

A Axe Dark Temptation consumer is generally very low income, Hispanic, and upper middle age. Axe Dark Temptation consumers are more likely to purchase Axe Dark Temptation during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Dark Temptation Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.3%
Total Basket $ (median)
$38.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Dark Temptation Consumer Demographics

demographic
index
Female
100
Male
97
<24
98
25-34
104
35-44
97
45-54
108
55-64
95
65+
60
African American
123
Asian
74
Caucasian
96
Hispanic
123
demographic
index
Has Kids
99
No Kids
102
- $20k
132
$20k-40k
117
$40k-60k
127
$60k-80k
101
$80k-100k
76
$100k-125k
66
$125k +
69
No College
134
College
98
Adv. Degree
69

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Axe Dark Temptation Basket Affinity & Size

brand
basket affinity
TRESemme 11.6x
Suave 9.6x
Listerine 9.4x
Dove 8.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
295

Where is Axe Dark Temptation Purchased?

channels
index
Beauty
15
Dollar
99
Drug
394
Food
25
Gas & Convenience
6
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Kelloggs Pop Tarts 1.5x
Marlboro Gold Pack 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
147
Credit
78
Debit
103
Food Stamps
43

When is Axe Dark Temptation Purchased?

day of week
Sun
17.8%
Mon
11.4%
Tue
11.4%
Wed
13.5%
Thu
12.5%
Fri
14.2%
Sat
19.2%
time of day
Morning
15.3%
Noon
14.9%
Afternoon
32.9%
Evening
27.1%
Late
9.8%

Get More Axe Dark Temptation Data

Contact us for the latest Axe Dark Temptation consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Axe Dark Temptation consumers switch to?

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Why do consumers stop buying Axe Dark Temptation products?

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Which retailers do Axe Dark Temptation shoppers prefer to shop at?

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What motivates consumers to try Axe Dark Temptation products?

Research the Axe Dark Temptation Target Market

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Who actually buys Axe Dark Temptation? Do these consumers match the intended target market of Axe Dark Temptation?

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What motivates the target market to purchase Axe Dark Temptation?

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What other target market should Axe Dark Temptation look at?

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Which other brands have a similar target market?

About Our Axe Dark Temptation Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.