Axe Excite Consumer Insights

Who buys Axe Excite?

A Axe Excite consumer is generally very low income, African American, and adolescent age. Axe Excite consumers are more likely to purchase Axe Excite during larger pantry stocking trips. Brands such as TRESemme, Secret, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Excite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
9.9%
Total Basket $ (median)
$40.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Excite Consumer Demographics

demographic
index
Female
100
Male
103
<24
138
25-34
107
35-44
102
45-54
95
55-64
80
65+
57
African American
116
Asian
72
Caucasian
101
Hispanic
105
demographic
index
Has Kids
102
No Kids
95
- $20k
136
$20k-40k
121
$40k-60k
117
$60k-80k
96
$80k-100k
88
$100k-125k
75
$125k +
65
No College
143
College
95
Adv. Degree
72

Understand Axe Excite Consumer Behavior

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Axe Excite Basket Affinity & Size

brand
basket affinity
TRESemme 10.6x
Secret 10.3x
Listerine 9.7x
Crest 7.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
318

Where is Axe Excite Purchased?

channels
index
Beauty
14
Dollar
469
Drug
210
Food
16
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Armour 1.7x
Totino's Party Pizza 1.7x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
141
Credit
80
Debit
102
Food Stamps
79

When is Axe Excite Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
12.5%
Wed
11.5%
Thu
10.9%
Fri
14.7%
Sat
21.5%
time of day
Morning
13.9%
Noon
14.7%
Afternoon
33.1%
Evening
29.8%
Late
8.6%

About Our Axe Excite Consumer Insights

How do we know who buys Axe Excite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Axe Excite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.