Axe Harmony Consumer Insights

Who buys Axe Harmony?

A Axe Harmony consumer is generally very low income, Hispanic, and young adult age. Axe Harmony consumers are more likely to purchase Axe Harmony during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Harmony Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.6%
Total Basket $ (median)
$46.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Harmony Consumer Demographics

demographic
index
Female
100
Male
100
<24
109
25-34
112
35-44
108
45-54
88
55-64
62
65+
67
African American
118
Asian
102
Caucasian
91
Hispanic
162
demographic
index
Has Kids
105
No Kids
88
- $20k
132
$20k-40k
128
$40k-60k
111
$60k-80k
91
$80k-100k
77
$100k-125k
85
$125k +
77
No College
123
College
101
Adv. Degree
69

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Axe Harmony Basket Affinity & Size

brand
basket affinity
Olay 8.4x
TRESemme 8.3x
Dove 8.1x
Neutrogena 7.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
328

Where is Axe Harmony Purchased?

channels
index
Dollar
2
Drug
261
Food
37
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Cinnamon Toast Crunch 1.5x
TRESemme 1.5x
Powerade 1.5x

How Did They Pay?

method
index
Cash
135
Credit
70
Debit
106
Food Stamps
67

When is Axe Harmony Purchased?

day of week
Sun
17.6%
Mon
11.0%
Tue
12.0%
Wed
12.6%
Thu
11.2%
Fri
15.7%
Sat
20.0%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
30.8%
Evening
30.7%
Late
9.6%

About Our Axe Harmony Consumer Insights

How do we know who buys Axe Harmony? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Axe Harmony consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.