Axe Harmony Consumer Insights

Who buys Axe Harmony?

A Axe Harmony consumer is generally very low income, Hispanic, and young adult age. Axe Harmony consumers are more likely to purchase Axe Harmony during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Harmony Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.6%
Total Basket $ (median)
$46.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Harmony Consumer Demographics

demographic
index
Female
100
Male
100
<24
109
25-34
112
35-44
108
45-54
88
55-64
62
65+
67
African American
118
Asian
102
Caucasian
91
Hispanic
162
demographic
index
Has Kids
105
No Kids
88
- $20k
132
$20k-40k
128
$40k-60k
111
$60k-80k
91
$80k-100k
77
$100k-125k
85
$125k +
77
No College
123
College
101
Adv. Degree
69

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Axe Harmony Basket Affinity & Size

brand
basket affinity
Olay 8.4x
TRESemme 8.3x
Dove 8.1x
Neutrogena 7.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
328

Where is Axe Harmony Purchased?

channels
index
Dollar
2
Drug
261
Food
37
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Cinnamon Toast Crunch 1.5x
TRESemme 1.5x
Powerade 1.5x

How Did They Pay?

method
index
Cash
135
Credit
70
Debit
106
Food Stamps
67

When is Axe Harmony Purchased?

day of week
Sun
17.6%
Mon
11.0%
Tue
12.0%
Wed
12.6%
Thu
11.2%
Fri
15.7%
Sat
20.0%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
30.8%
Evening
30.7%
Late
9.6%

Get More Axe Harmony Data

Contact us for the latest Axe Harmony consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Axe Harmony consumers switch to?

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Why do consumers stop buying Axe Harmony products?

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Which retailers do Axe Harmony shoppers prefer to shop at?

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What motivates consumers to try Axe Harmony products?

Research the Axe Harmony Target Market

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Who actually buys Axe Harmony? Do these consumers match the intended target market of Axe Harmony?

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What motivates the target market to buy Axe Harmony?

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What other target market should Axe Harmony look at?

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Which other brands have a similar target market?

About Our Axe Harmony Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.