Axe Peace Consumer Insights

Who buys Axe Peace? Axe Peace consumers are generally very low income, Hispanic, and adolescent age. Axe Peace consumers are more likely to purchase Axe Peace during larger pantry stocking trips. Brands such as TRESemme, Secret, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Axe Peace Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.39
% of Basket $ (median)
13.2%
Total Basket $ (median)
$33.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Axe Peace Consumer Demographics

demographic
index
Female
101
Male
89
<24
123
25-34
110
35-44
97
45-54
108
55-64
74
65+
42
African American
94
Asian
94
Caucasian
95
Hispanic
146
demographic
index
Has Kids
105
No Kids
89
- $20k
132
$20k-40k
132
$40k-60k
105
$60k-80k
93
$80k-100k
90
$100k-125k
77
$125k +
71
No College
136
College
97
Adv. Degree
70

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Axe Peace Basket Affinity & Size

brand
basket affinity
TRESemme 14.8x
Secret 10.3x
Febreze 8.6x
Suave 7.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
284

Where is Axe Peace Purchased?

channels
index
Dollar
184
Drug
441
Food
40
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.5x
Scott 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
148
Credit
80
Debit
93
Food Stamps
52

When is Axe Peace Purchased?

day of week
Sun
18.4%
Mon
12.7%
Tue
12.5%
Wed
11.9%
Thu
10.0%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
31.8%
Evening
27.4%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Axe Peace consumers purchase?

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Why do Axe Peace consumers try new brands?

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Where do Axe Peace consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Axe Peace Target Market

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Who actually buys Axe Peace? Do these consumers match the intended target market of Axe Peace?

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What motivates the target market to purchase Axe Peace?

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What other target market should Axe Peace look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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