Axe Peace Consumer Insights

Who buys Axe Peace?

A Axe Peace consumer is generally very low income, Hispanic, and adolescent age. Axe Peace consumers are more likely to purchase Axe Peace during larger pantry stocking trips. Brands such as TRESemme, Secret, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Peace Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.39
% of Basket $ (median)
13.2%
Total Basket $ (median)
$33.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Peace Consumer Demographics

demographic
index
Female
101
Male
89
<24
123
25-34
110
35-44
97
45-54
108
55-64
74
65+
42
African American
94
Asian
94
Caucasian
95
Hispanic
146
demographic
index
Has Kids
105
No Kids
89
- $20k
132
$20k-40k
132
$40k-60k
105
$60k-80k
93
$80k-100k
90
$100k-125k
77
$125k +
71
No College
136
College
97
Adv. Degree
70

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Axe Peace Basket Affinity & Size

brand
basket affinity
TRESemme 14.8x
Secret 10.3x
Febreze 8.6x
Suave 7.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
284

Where is Axe Peace Purchased?

channels
index
Dollar
184
Drug
441
Food
40
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.5x
Scott 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
148
Credit
80
Debit
93
Food Stamps
52

When is Axe Peace Purchased?

day of week
Sun
18.4%
Mon
12.7%
Tue
12.5%
Wed
11.9%
Thu
10.0%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
31.8%
Evening
27.4%
Late
8.3%

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Find Answers to Questions

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Which brands do Axe Peace consumers switch to?

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Why do consumers stop buying Axe Peace products?

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Which retailers do Axe Peace shoppers prefer to shop at?

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What motivates consumers to try Axe Peace products?

Research the Axe Peace Target Market

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Who actually buys Axe Peace? Do these consumers match the intended target market of Axe Peace?

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What motivates the target market to buy Axe Peace?

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What other target market should Axe Peace look at?

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Which other brands have a similar target market?

About Our Axe Peace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.