Axe Phoenix Consumer Insights

Who buys Axe Phoenix?

A Axe Phoenix consumer is generally very low income, Hispanic, and young adult age. Axe Phoenix consumers are more likely to purchase Axe Phoenix during larger pantry stocking trips. Brands such as TRESemme, Secret, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Axe Phoenix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$44.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axe Phoenix Consumer Demographics

demographic
index
Female
101
Male
88
<24
94
25-34
106
35-44
105
45-54
102
55-64
70
65+
45
African American
68
Asian
98
Caucasian
101
Hispanic
111
demographic
index
Has Kids
105
No Kids
89
- $20k
114
$20k-40k
110
$40k-60k
103
$60k-80k
104
$80k-100k
98
$100k-125k
87
$125k +
80
No College
116
College
101
Adv. Degree
78

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Axe Phoenix Basket Affinity & Size

brand
basket affinity
TRESemme 14.6x
Secret 8.9x
Dove 8.8x
Listerine 8.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
315

Where is Axe Phoenix Purchased?

channels
index
Beauty
27
Dollar
189
Drug
305
Food
26
Gas & Convenience
2
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
TRESemme 1.4x
Totino's Pizza Rolls 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
132
Credit
85
Debit
100
Food Stamps
46

When is Axe Phoenix Purchased?

day of week
Sun
17.7%
Mon
11.9%
Tue
11.8%
Wed
12.8%
Thu
12.2%
Fri
15.9%
Sat
17.7%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
32.8%
Evening
27.5%
Late
8.6%

Get More Axe Phoenix Data

Better understand Axe Phoenix consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Axe Phoenix consumers switch to?

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Why do consumers stop buying Axe Phoenix products?

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Which retailers do Axe Phoenix shoppers prefer to shop at?

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What motivates consumers to try Axe Phoenix products?

Research the Axe Phoenix Target Market

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Who actually buys Axe Phoenix? Do these consumers match the intended target market of Axe Phoenix?

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What motivates the target market to buy Axe Phoenix?

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What other target market should Axe Phoenix look at?

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Which other brands have a similar target market?

About Our Axe Phoenix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.