Axe Phoenix Consumer Insights

Who buys Axe Phoenix? Axe Phoenix consumers are generally very low income, Hispanic, and young adult age. Axe Phoenix consumers are more likely to purchase Axe Phoenix during larger pantry stocking trips. Brands such as TRESemme, Secret, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Axe Phoenix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$44.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Axe Phoenix Consumer Demographics

demographic
index
Female
101
Male
88
<24
94
25-34
106
35-44
105
45-54
102
55-64
70
65+
45
African American
68
Asian
98
Caucasian
101
Hispanic
111
demographic
index
Has Kids
105
No Kids
89
- $20k
114
$20k-40k
110
$40k-60k
103
$60k-80k
104
$80k-100k
98
$100k-125k
87
$125k +
80
No College
116
College
101
Adv. Degree
78

Understand Axe Phoenix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Axe Phoenix Basket Affinity & Size

brand
basket affinity
TRESemme 14.6x
Secret 8.9x
Dove 8.8x
Listerine 8.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
315

Where is Axe Phoenix Purchased?

channels
index
Beauty
27
Dollar
189
Drug
305
Food
26
Gas & Convenience
2
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
TRESemme 1.4x
Totino's Pizza Rolls 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
132
Credit
85
Debit
100
Food Stamps
46

When is Axe Phoenix Purchased?

day of week
Sun
17.7%
Mon
11.9%
Tue
11.8%
Wed
12.8%
Thu
12.2%
Fri
15.9%
Sat
17.7%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
32.8%
Evening
27.5%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Axe Phoenix consumers purchase?

check mark

Why do Axe Phoenix consumers try new brands?

check mark

Where do Axe Phoenix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Axe Phoenix Target Market

Arrow and target

Who actually buys Axe Phoenix? Do these consumers match the intended target market of Axe Phoenix?

Thought bubble

What motivates the target market to purchase Axe Phoenix?

magnifying glass

What other target market should Axe Phoenix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us