Axelrod Consumer Insights

Who buys Axelrod?

A Axelrod consumer is generally very high income, Caucasian, and older age. Axelrod consumers are more likely to purchase Axelrod during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Axelrod Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Axelrod Consumer Demographics

demographic
index
Female
100
Male
99
<24
65
25-34
55
35-44
100
45-54
119
55-64
187
65+
178
African American
70
Asian
33
Caucasian
112
Hispanic
58
demographic
index
Has Kids
85
No Kids
135
- $20k
66
$20k-40k
71
$40k-60k
62
$60k-80k
77
$80k-100k
140
$100k-125k
147
$125k +
169
No College
91
College
95
Adv. Degree
135

Understand Axelrod Consumer Behavior

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Axelrod Basket Affinity & Size

brand
basket affinity
Perdue 16.4x
Entenmann's 11.4x
Scott 10.3x
Goya 10.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
484

Where is Axelrod Purchased?

channels
index
Club
37
Dollar
2
Drug
0
Food
284
Gas & Convenience
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.0x
Entenmann's 2.8x
Goya 2.7x
Utz 2.7x

How Did They Pay?

method
index
Cash
115
Credit
122
Debit
76
Food Stamps
41

When is Axelrod Purchased?

day of week
Sun
18.5%
Mon
17.2%
Tue
11.5%
Wed
12.2%
Thu
11.9%
Fri
13.6%
Sat
15.1%
time of day
Morning
19.6%
Noon
17.8%
Afternoon
33.5%
Evening
23.4%
Late
5.7%

Get More Axelrod Data

Contact us for the latest Axelrod consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Axelrod consumers switch to?

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Why do consumers stop buying Axelrod products?

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Which retailers do Axelrod shoppers prefer to shop at?

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What motivates consumers to try Axelrod products?

Research the Axelrod Target Market

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Who actually buys Axelrod? Do these consumers match the intended target market of Axelrod?

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What motivates the target market to buy Axelrod?

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What other target market should Axelrod look at?

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Which other brands have a similar target market?

About Our Axelrod Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.