AZO Consumer Insights

Who buys AZO?

A AZO consumer is generally lower income, Caucasian, and adolescent age. AZO consumers are more likely to purchase AZO during larger pantry stocking trips. Brands such as Neutrogena, Ocean Spray, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

AZO Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.97
% of Basket $ (median)
26.6%
Total Basket $ (median)
$26.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

AZO Consumer Demographics

demographic
index
Female
102
Male
79
<24
139
25-34
110
35-44
91
45-54
92
55-64
113
65+
117
African American
88
Asian
84
Caucasian
102
Hispanic
95
demographic
index
Has Kids
88
No Kids
128
- $20k
121
$20k-40k
124
$40k-60k
104
$60k-80k
91
$80k-100k
96
$100k-125k
78
$125k +
87
No College
98
College
103
Adv. Degree
87

Understand AZO Consumer Behavior

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AZO Basket Affinity & Size

brand
basket affinity
Neutrogena 10.6x
Ocean Spray 7.8x
Borden 6.8x
Cottonelle 6.5x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
188

Where is AZO Purchased?

channels
index
Dollar
101
Drug
485
Food
15
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Marlboro Gold Pack 1.5x
Totino's Party Pizza 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
135
Credit
81
Debit
102
Food Stamps
33

When is AZO Purchased?

day of week
Sun
15.4%
Mon
14.4%
Tue
12.4%
Wed
14.9%
Thu
12.8%
Fri
14.0%
Sat
16.1%
time of day
Morning
16.6%
Noon
14.6%
Afternoon
31.4%
Evening
28.6%
Late
8.8%

Get More AZO Data

Contact us for the latest AZO consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do AZO consumers switch to?

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Why do consumers stop buying AZO products?

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Which retailers do AZO shoppers prefer to shop at?

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What motivates consumers to try AZO products?

Research the AZO Target Market

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Who actually buys AZO? Do these consumers match the intended target market of AZO?

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What motivates the target market to purchase AZO?

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What other target market should AZO look at?

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Which other brands have a similar target market?

About Our AZO Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.