AZO Consumer Insights

Who buys AZO?

A AZO consumer is generally lower income, Caucasian, and adolescent age. AZO consumers are more likely to purchase AZO during larger pantry stocking trips. Brands such as Neutrogena, Ocean Spray, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

AZO Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
26.6%
Total Basket $ (median)
$26.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

AZO Consumer Demographics

demographic
index
Female
102
Male
79
<24
139
25-34
110
35-44
91
45-54
92
55-64
113
65+
117
African American
88
Asian
84
Caucasian
102
Hispanic
95
demographic
index
Has Kids
88
No Kids
128
- $20k
121
$20k-40k
124
$40k-60k
104
$60k-80k
91
$80k-100k
96
$100k-125k
78
$125k +
87
No College
98
College
103
Adv. Degree
87

Understand AZO Consumer Behavior

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AZO Basket Affinity & Size

brand
basket affinity
Neutrogena 10.6x
Ocean Spray 7.8x
Borden 6.8x
Cottonelle 6.5x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
188

Where is AZO Purchased?

channels
index
Dollar
101
Drug
485
Food
15
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Marlboro Gold Pack 1.5x
Totino's Party Pizza 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
135
Credit
81
Debit
102
Food Stamps
33

When is AZO Purchased?

day of week
Sun
15.4%
Mon
14.4%
Tue
12.4%
Wed
14.9%
Thu
12.8%
Fri
14.0%
Sat
16.1%
time of day
Morning
16.6%
Noon
14.6%
Afternoon
31.4%
Evening
28.6%
Late
8.8%

About Our AZO Consumer Insights

How do we know who buys AZO? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the AZO consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.